Business, Management & Marketing at Western Connecticut State University

Every business, management and marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the business, management and marketing program at Western Connecticut State University stacks up to those at other schools.

WestConn is located in Danbury, Connecticut and approximately 5,246 students attend the school each year. Of the 1,035 students who graduated with a bachelor’s degree from Western Connecticut State University in 2021, 254 of them were business, management and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

WestConn Business, Management & Marketing Degrees Available

• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing

WestConn Business, Management & Marketing Rankings

Each year, College Factual ranks business, management and marketing programs across the country. The following shows how WestConn performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at WestConn is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Business, Management & Marketing Bachelor’s Degree Schools	295
Most Popular Business, Management & Marketing Bachelor’s Degree Schools	417
	448
Most Focused Business, Management & Marketing Schools	703
Best Value Business, Management & Marketing Master’s Degree Schools	1,045
Most Focused Business, Management & Marketing Master’s Degree Schools	1,177
Best Business, Management & Marketing Schools	1,236
Best Value Business, Management & Marketing Schools	1,416

In 2021, 14 students received their master’s degree in business, management and marketing from WestConn. This makes it the #1,054 most popular school for business, management and marketing master’s degree candidates in the country.

Business, Management & Marketing Student Demographics at WestConn

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Western Connecticut State University.

WestConn Business, Management & Marketing Bachelor’s Program

During the 2020-2021 academic year, 254 business, management and marketing majors earned their bachelor's degree from WestConn. Of these graduates, 63% were men and 37% were women.

About 61% of those who receive a bachelor's degree in business, management and marketing at WestConn are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Connecticut State University with a bachelor's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	22
Black or African American	17
Hispanic or Latino	48
White	155
International Students	0
Other Races/Ethnicities	12

WestConn Business, Management & Marketing Master’s Program

Of the 14 students who earned a master's degree in Business, Management & Marketing from WestConn in 2020-2021, 43% were men and 57% were women.

In the business, management and marketing master's program at this school, racial-ethnic minorities make up 57% of degree recipients. That is 20% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Western Connecticut State University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	6
White	6
International Students	0
Other Races/Ethnicities	0

WestConn also has a doctoral program available in business, management and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

If you plan to be a business, management and marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Western Connecticut State University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Business Administration & Management	78
Accounting	64
Marketing	56
Finance & Financial Management	33
Management Information Systems	23
General Business/Commerce	14

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CT, the home state for Western Connecticut State University.

Occupation	Jobs in CT	Average Salary in CT
Customer Service Representatives	30,950	$41,160
General and Operations Managers	30,330	$155,890
Secretaries and Administrative Assistants	30,140	$46,470
Office Clerks	28,420	$38,340
Office and Administrative Support Worker Supervisors	25,510	$66,800

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Andrew Gusciora under License

More about our data sources and methodologies.