Marketing at University of Wisconsin - Milwaukee

26% Racial-Ethnic Minorities* (Bachelor's)

If you plan to study marketing, take a look at what University of Wisconsin - Milwaukee has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UWM is located in Milwaukee, Wisconsin and has a total student population of 24,565.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UWM Marketing Degrees Available

Bachelor’s Degree in Marketing

UWM Marketing Rankings

The marketing major at UWM is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UWM

Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Milwaukee.

UWM Marketing Bachelor’s Program

41% Women

26% Racial-Ethnic Minorities*

For the most recent academic year available, 59% of marketing bachelor's degrees went to men and 41% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at UWM since its program graduates 16% more men than average.

About 69% of those who receive a bachelor's degree in marketing at UWM are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Milwaukee with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	13
Black or African American	12
Hispanic or Latino	33
White	178
International Students	11
Other Races/Ethnicities	11

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Wisconsin - Milwaukee. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	304

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Milwaukee.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Freekee under License

More about our data sources and methodologies.

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