Marketing at University of Wisconsin - Milwaukee

If you plan to study marketing, take a look at what University of Wisconsin - Milwaukee has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UWM is located in Milwaukee, Wisconsin and has a total student population of 24,565. In 2021, 304 marketing majors received their bachelor's degree from UWM.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UWM Marketing Degrees Available

• Bachelor’s Degree in Marketing

UWM Marketing Rankings

The marketing major at UWM is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

How Much Do Marketing Graduates from UWM Make?

The median salary of marketing students who receive their bachelor's degree at UWM is $41,251. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at UWM

Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Milwaukee.

UWM Marketing Bachelor’s Program

During the 2020-2021 academic year, 304 marketing majors earned their bachelor's degree from UWM. Of these graduates, 53% were men and 47% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UWM since its program graduates 8% more men than average.

About 73% of those who receive a bachelor's degree in marketing at UWM are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Milwaukee with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	17
Black or African American	17
Hispanic or Latino	25
White	221
International Students	9
Other Races/Ethnicities	15

UWM also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• General Business/Commerce
• Management Sciences & Quantitative Methods
• Management Information Systems
• Accounting
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Milwaukee.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Freekee under License

More about our data sources and methodologies.