Market Research Analysts and Marketing Specialists in Wisconsin
Want to work in Wisconsin as a Market Research Analyst or Marketing Specialist? Read this first!
You’re in luck! Jobs for Market Research Analysts and Marketing Specialists in Wisconsin are projected to grow and these jobs tend to pay higher than average.
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Projected employment for Market Research Analysts and Marketing Specialists in Wisconsin is growing faster than average.
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Market Research Analysts and Marketing Specialists in Wisconsin earn higher salaries than the typical U.S. wage earner.
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How Many Market Research Analysts and Marketing Specialists Work in Wisconsin?
In Wisconsin, there were 12,660 people working as Market Research Analysts and Marketing Specialists in the year 2018.
There were 11,880 Market Research Analysts and Marketing Specialists employed in this state in 2017.
That’s growth of 780 jobs between 2017 and 2018.
The typical state has 6,930 Market Research Analysts and Marketing Specialists working in it, which means Wisconsin has more Market Research Analysts and Marketing Specialists than average.
Job Projections for Wisconsin
Jobs for Market Research Analysts and Marketing Specialists in this state are growing at a rate of 24.7% which is faster than the nationwide estimated projection of 23.2%.
Wisconsin Annual Job Openings
The BLS estimates 1,600 annual job openings, and a total of 15,110 jobs for Wisconsin Market Research Analysts and Marketing Specialists in 2026.
Nationwide, the prediction is 77,100 annual jobs and 733,700 total jobs in 2026.
What do Market Research Analysts and Marketing Specialists Make in Wisconsin?
In 2018 wages for Market Research Analysts and Marketing Specialists ranged from $32,040 to $90,190 with $53,810 being the median annual salary.
Broken down to an hourly rate, workers in this field made anywhere from $15.4 to $43.36. The median hourly rate was $25.87.
Workers in this field were paid a median of $25.07 an hour in 2017.
The hourly rate grew by $0.80.
The median salary in Wisconsin is higher than the nationwide median salary.
Top Wisconsin Metros for Market Research Analysts and Marketing Specialists
The table below shows some of the metros in this state with the most Market Research Analysts and Marketing Specialists.
| Metro | Number Employed | Annual Median Salary |
|---|---|---|
| Chicago-Naperville-Elgin, IL-IN-WI | 26,470 | $58,370 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 12,680 | $70,530 |
| Milwaukee-Waukesha-West Allis, WI | 4,310 | $56,760 |
| Madison, WI | 2,910 | $57,770 |
| Green Bay, WI | 720 | $54,240 |
| Oshkosh-Neenah, WI | 510 | $52,840 |
| Appleton, WI | 410 | $48,450 |
| Wausau, WI | 320 | $52,500 |
| La Crosse-Onalaska, WI-MN | 300 | $46,250 |
| Eau Claire, WI | 300 | $45,600 |
| Duluth, MN-WI | 290 | $53,920 |
| Janesville-Beloit, WI | 250 | $50,020 |
| Sheboygan, WI | 230 | $65,250 |
| Racine, WI | 190 | $57,900 |
| Fond du Lac, WI | 90 | $49,260 |
Top States for Market Research Analysts and Marketing Specialists Employment
The table below shows the states where most Market Research Analysts and Marketing Specialists work.
| State | Number Employed | Annual Median Salary |
|---|---|---|
| California | 98,590 | $68,770 |
| New York | 63,520 | $71,460 |
| Florida | 34,950 | $55,960 |
| Illinois | 30,150 | $57,340 |
| Texas | 29,560 | $70,730 |
| Pennsylvania | 26,750 | $62,250 |
| Ohio | 24,840 | $59,940 |
| Washington | 21,300 | $70,890 |
| Georgia | 20,460 | $61,100 |
| Virginia | 20,130 | $67,440 |
| Massachusetts | 20,070 | $67,920 |
| New Jersey | 19,330 | $78,030 |
| Michigan | 18,980 | $61,280 |
| Colorado | 18,810 | $65,400 |
| North Carolina | 17,450 | $62,370 |
| Minnesota | 14,850 | $67,670 |
| Arizona | 12,700 | $57,910 |
| Wisconsin | 12,660 | $53,810 |
| Maryland | 10,500 | $61,660 |
| Missouri | 9,920 | $56,710 |
Below are the states where Market Research Analysts and Marketing Specialists get paid the most:
| State | Annual Median Salary |
|---|---|
| Delaware | $78,590 |
| New Jersey | $78,030 |
| New York | $71,460 |
| District of Columbia | $71,380 |
| Washington | $70,890 |
| Texas | $70,730 |
| Rhode Island | $69,150 |
| California | $68,770 |
| Massachusetts | $67,920 |
| Minnesota | $67,670 |
References
- Bureau of Labor Statistics (BLS)
- College Factual
- National Center for Education Statistics
- O*NET Online
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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