Find Schools

Study Area & Zipcode

Business, Management & Marketing at Appalachian State University

Find Schools Near

Business, Management & Marketing at Appalachian State University

Every business, management and marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the business, management and marketing program at Appalachian State University stacks up to those at other schools.

Appalachian State is located in Boone, North Carolina and has a total student population of 20,023. Of the 4,368 students who graduated with a bachelor’s degree from Appalachian State University in 2021, 952 of them were business, management and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

Appalachian State Business, Management & Marketing Degrees Available

  • Bachelor’s Degree in Business, Management & Marketing
  • Master’s Degree in Business, Management & Marketing

Online Classes Are Available at Appalachian State

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Are you one of the many who prefer to take online classes? Appalachian State offers distance education options for business, management and marketing at the following degree levels:

  • Bachelor’s Degree
  • Master’s Degree

Appalachian State Business, Management & Marketing Rankings

Each year, College Factual ranks business, management and marketing programs across the country. The following shows how Appalachian State performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at Appalachian State is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Most Popular Online Business, Management & Marketing Graduate Certificate Schools 204
Most Popular Business, Management & Marketing Master’s Degree Schools 500
578
Best Value Business, Management & Marketing Master’s Degree Schools 625

In 2021, 83 students received their master’s degree in business, management and marketing from Appalachian State. This makes it the #500 most popular school for business, management and marketing master’s degree candidates in the country.

Business, Management & Marketing Student Demographics at Appalachian State

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Appalachian State University.

Appalachian State Business, Management & Marketing Bachelor’s Program

31% Women
14% Racial-Ethnic Minorities*
The business, management and marketing program at Appalachian State awarded 952 bachelor's degrees in 2020-2021. About 69% of these degrees went to men with the other 31% going to women.

undefined

About 85% of those who receive a bachelor's degree in business, management and marketing at Appalachian State are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Appalachian State University with a bachelor's in business, management and marketing.

undefined
Race/Ethnicity Number of Students
Asian 19
Black or African American 29
Hispanic or Latino 57
White 805
International Students 6
Other Races/Ethnicities 36

Appalachian State Business, Management & Marketing Master’s Program

47% Women
8% Racial-Ethnic Minorities*
During the 2020-2021 academic year, 83 students graduated with a master's degree in business, management and marketing from Appalachian State. About 53% were men and 47% were women.

undefined

Of the students who received a business, management and marketing master's degree from Appalachian State, 86% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Appalachian State University with a master's in business, management and marketing.

undefined
Race/Ethnicity Number of Students
Asian 3
Black or African American 1
Hispanic or Latino 1
White 71
International Students 5
Other Races/Ethnicities 2

Appalachian State also has a doctoral program available in business, management and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

The following business, management and marketing concentations are available at Appalachian State University. The table shows all degrees awarded in this field awarded for all degree levels at Appalachian State University. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Business Administration & Management 278
Marketing 166
Construction Management 131
Accounting 124
Finance & Financial Management 113
Management Information Systems 91
Insurance 76
Hospitality Management 34
International Business 15
Management Sciences & Quantitative Methods 7

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Appalachian State University.

Occupation Jobs in NC Average Salary in NC
Customer Service Representatives 94,420 $34,690
Office Clerks 82,630 $32,270
Secretaries and Administrative Assistants 55,380 $36,630
General and Operations Managers 54,330 $131,600
Bookkeeping, Accounting, and Auditing Clerks 46,570 $39,590

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

Featured Schools

Find Schools Near You

Our free school finder matches students with accredited colleges across the U.S.