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Public Relations Managers in Michigan

Want to work as a Public Relations Managers in Michigan? Here’s what you need to know. Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

What do Public Relations Managers Make in Michigan?

For public relations managers working in Michigan, wages run about $114,970 per year (or roughly $55.28/hour).Annual wages span from $76,660 at the 10th percentile to $195,480 at the 90th percentile.

Wage Statistic	Annual	Hourly
10th percentile	$76,660	$36.85
25th percentile	$91,970	$44.21
Median (50th)	$114,970	$55.28
75th percentile	$159,030	$76.46
90th percentile	$195,480	$93.98

The location quotient — a measure of how concentrated this occupation is in Michigan compared to the national average — is 0.78, indicating fewer public relations managers per worker than the national average.

National Wage Comparison

Nationally, public relations managers earn a median of $139,736 per year ($67.18/hour), below the Michigan median.

Employment Outlook

There are roughly 314,951 public relations managers across the United States. In Michigan alone, around 1,690 people work in this role. That’s higher than the typical state, which employs around 650 public relations managers.

Top Michigan Metros for Public Relations Managers

The metro areas below employ the most public relations managers in Michigan.

Metro Area	Number Employed	Annual Median Salary
Ann Arbor, MI	160	$131,860
Grand Rapids-Wyoming-Kentwood, MI	150	$107,630
Lansing-East Lansing, MI	150	$121,470
Kalamazoo-Portage, MI	40	$109,400

Top States for Public Relations Managers Employment

The table below shows the states where the most public relations managers work.

State	Number Employed
California	9,140
District of Columbia	8,640
Texas	8,360
New York	7,330
Florida	3,120
Illinois	2,890
Massachusetts	2,560
New Jersey	2,380
Oregon	2,090
Pennsylvania	2,010
Maryland	1,860
Washington	1,780
Michigan	1,690
North Carolina	1,390
Minnesota	1,340
Georgia	1,330
Arizona	1,190
Ohio	1,020
Missouri	880
Tennessee	860

Highest-Paying States for Public Relations Managers

These states pay the most for public relations managers.

State	Annual Median Salary
District of Columbia	$185,810
Virginia	$173,880
New York	$173,780
Massachusetts	$169,760
New Jersey	$169,510
Washington	$159,510
Colorado	$157,150
California	$156,340
Delaware	$154,200
Connecticut	$152,450

Daily Tasks

Day-to-day, public relations managers typically:

• Assign, supervise, and review the activities of public relations staff.
• Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
• Design and edit promotional publications, such as brochures.
• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
• Develop, implement, or maintain crisis communication plans.
• Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs.
• Draft speeches for company executives and arrange interviews and other forms of contact for them.
• Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
• Evaluate advertising and promotion programs for compatibility with public relations efforts.
• Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
• Formulate policies and procedures related to public information programs, working with public relations executives.
• Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.

Tools & Technology

Technologies frequently used: Hot technologies: Adobe Acrobat, Adobe After Effects, Adobe Creative Cloud software, Adobe Illustrator In-demand technologies: Microsoft Excel

What Major Will Prepare You For This Career?

Related college programs include:

• Communication & Media Studies
• Public Relations & Advertising
• Corporate Communications

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Related Careers

Related occupations to public relations managers include:

• Human Resources Managers
• Social and Community Service Managers
• Human Resources Specialists
• Labor Relations Specialists
• Management Analysts
• Market Research Analysts and Marketing Specialists

Also Known As

Business Development Director, Campaign Manager, Communications Director, Communications Manager, Community Director, Community Engagement Manager, Community Manager, Community Relations Director, Customer Service Manager, Development Director, Information Director, Marketing Communications Manager, Marketing and Communications Manager, Public Affairs Director, Public Information Director.

References

• U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
• O*NET Online — https://www.onetonline.org/
• BLS Employment Projections — https://www.bls.gov/emp/
• O*NET-SOC code: 11-2032.00