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Best Value Marketing Master's Degree Schools in California

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2023 Best Value Marketing Master's Degree Schools in California

Identifying Quality Schools at More Affordable Prices

5 Colleges
$29,467 Avg Tuition & Fees*
$57,482 Avg Salary

Finding the Best Marketing Master's Degree School for You

With 1,328 degrees and certificates handed out in 2020-2021, marketing is the #77 most popular major in California.

With all the programs available today, it can be tough to choose which one is the best for you. You can choose a traditional brick and mortar school, or with the growth of online education, you can attend a school half-way across the country without even leaving your house. Also there are many trade schools that offer short-term programs that open up more career options.

The Best Value Marketing Master's Degree Schools in California ranking is one of many tools that Course Advisor has developed to help you make your educational decision. Our analysis looked at 5 schools in California to see which master's degree programs offered the best value experiences for marketing students with the aim of identifying those quality schools that are more affordable than some of their counterparts.

Our ranking of value is based on the quality of a program as defined in our per sticker price dollar. More specifically, we discount our quality score by the published tuition and fees charged by a school. This gives the cost per unit of quality for each college. The value is determined by how much quality your dollar buys.

In our regional and nationwide rankings, out-of-state tution and fees are used in our calculations. Average in-state tuition and fees are used for our statewide rankings.

2023 Best Value Marketing Master’s Degree Schools in California

The following schools top our list of the Best Value Marketing Master's Degree Colleges.

Best California Schools for Affordable Quality for a Master's in Marketing

#1

Santa Clara University

Santa Clara, CA

Our 2023 rankings named Santa Clara University the best value school in California for marketing students working on their master’s degree. SCU is a moderately-sized private not-for-profit school located in the midsize city of Santa Clara.

The average tuition and fees for an in-state graduate student at SCU are $25,170 a year.

In addition to its best value ranking, and one of the reasons why the school is on the list, SCU is ranked #3 for overall quality for marketing in California.

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#2

California Lutheran University

Thousand Oaks, CA

You’ll join some of the best and brightest minds around you if you attend California Lutheran University. The school came in at #2 on this year’s Best Value Marketing Master’s Degree Schools in California list. CLU is a small private not-for-profit school located in the city of Thousand Oaks.

In-state tuition fees for graduate students at CLU are $20,600 per year.

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You’ll join some of the best and brightest minds around you if you attend Golden Gate University - San Francisco. The school came in at #3 on this year’s Best Value Marketing Master’s Degree Schools in California list. Located in the city of San Francisco, Golden Gate University - San Francisco is a private not-for-profit college with a small student population.

In-state tuition fees for graduate students at Golden Gate University - San Francisco are $19,875 per year.

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#4

La Sierra University

Riverside, CA

The excellent master’s degree programs at La Sierra University helped the school earn the #4 place on this year’s ranking of the best value marketing schools in California. La Sierra is a small private not-for-profit school located in the city of Riverside.

La Sierra graduate students pay an average of $15,997 in in-state tuition and fees each year.

Full Marketing at La Sierra University Report

You’ll be in good company if you decide to attend University of Southern California. It ranked #5 on our 2023 Best Value Marketing Master’s Degree Schools in California list. USC is a very large private not-for-profit school located in the city of Los Angeles.

In-state tuition fees for graduate students at USC are $61,396 per year.

In addition to its best value ranking, and one of the reasons why the school is on the list, USC is ranked #5 for overall quality for marketing in California.

Full Marketing at University of Southern California Report

Best Value Marketing Colleges in the Far Western US Region

Explore all the Best Value Marketing Schools in the Far Western US Area or other specific states within that region.

State Degrees Awarded
Washington 1,109
Oregon 477
Nevada 311
Hawaii 128
Alaska 19

Marketing is one of 21 different types of programs to choose from.

Related Major Annual Graduates
Business Administration & Management 416,590
Accounting 99,265
Finance & Financial Management 57,778
General Business/Commerce 56,042
Management Sciences & Quantitative Methods 43,382

Notes and References

*These averages are for the top 5 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson.

More about our data sources and methodologies.

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