2026 Best Value Marketing Bachelor’s Degree Schools
Looking for the best-value Marketing bachelor’s degree programs in the United States? This list ranks 1178 colleges by value — the balance of cost and student outcomes, using our 2026 methodology. Each school below is scored on factors such as tuition, student debt, and post-graduation earnings to surface the strongest return on investment.
To arm you with the information you need, Course Advisor evaluated schools to produce this 2026 value ranking, drawing primarily on U.S. Department of Education data (IPEDS and College Scorecard). View our full ranking methodology.
Top 25 Best-Value Marketing Bachelor’s Degree Schools in the United States
Here are the top-ranked schools for value:
Leading the list is Brigham Young University Provo, our #1 best-value Marketing school in the United States. Based in Provo, UT, Brigham Young University Provo is a private not-for-profit institution. The average in-state cost of tuition and fees is $6,688. Typical Marketing student debt is $10,500. Brigham Young University Provo alumni report median earnings of $75,790 a decade after entry. Weighed against typical debt, the earnings make a compelling case for value. Brigham Young University Provo has an acceptance rate of 68%. More on Brigham Young University Provo
A rank of #2 makes Brigham Young University Idaho one of the best values in the United States. Located in Rexburg, ID, Brigham Young University Idaho is a private not-for-profit institution. Students from in state pay about $4,800 in tuition and fees. Typical Marketing student debt is $10,630. Brigham Young University Idaho alumni report median earnings of $53,406 a decade after entry. That is a strong return on a $10,630 median debt. Roughly 96% of applicants are accepted. Get the full Brigham Young University Idaho report
A rank of #3 makes Western Governors University one of the best values in the United States. Western Governors University is a private not-for-profit school based in Salt Lake City, UT. Expect in-state tuition and fees of around $8,658. Typical Marketing student debt is $21,232. A decade after starting, students earn a median of $60,615. That is a strong return on a $21,232 median debt. More on Western Governors University
Colorado State University Global Campus came in at #4 on this year's best-value Marketing ranking in the United States. Located in Denver, CO, Colorado State University Global Campus is a public institution. In-state tuition and fees average $9,000. Typical Marketing student debt is $29,956. Median earnings reach $76,813 ten years out. That is a strong return on a $29,956 median debt. Colorado State University Global Campus has an acceptance rate of 98%. Read more about Colorado State University Global Campus
The strong cost-to-outcome balance at Minot State University earned it the #5 place in the United States. Based in Minot, ND, Minot State University is a public institution. Expect in-state tuition and fees of around $8,702. The median Marketing program debt is $21,129. Minot State University alumni report median earnings of $51,759 a decade after entry. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 65%. Get the full Minot State University report
Bellevue University placed #6 among the best-value Marketing schools in the United States. Located in Bellevue, NE, Bellevue University is a private not-for-profit institution. In-state tuition and fees average $12,873. Typical Marketing student debt is $27,750. Ten years after enrolling, students earn a median of $61,289. That is a strong return on a $27,750 median debt. See the full Bellevue University profile
Park University landed the #7 spot for value in the United States this year. Located in Parkville, MO, Park University is a private not-for-profit institution. Expect in-state tuition and fees of around $12,116. Graduates carry a median of $22,112 in student loans. Park University alumni report median earnings of $56,309 a decade after entry. Set against $22,112 in median debt, that is a healthy payoff. Read the full report on Park University
American Public University System offered strong value this year, earning the #8 position. American Public University System is a private for-profit school based in Charles Town, WV. The average in-state cost of tuition and fees is $8,400. Graduates carry a median of $31,379 in student loans. A decade after starting, students earn a median of $44,409. Set against $31,379 in median debt, that is a healthy payoff. More on American Public University System
Metropolitan State University placed #9 among the best-value Marketing schools in the United States. Located in Saint Paul, MN, Metropolitan State University is a public institution. Students from in state pay about $9,840 in tuition and fees. The median Marketing program debt is $27,000. Ten years after enrolling, students earn a median of $64,705. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 99%. Get the full Metropolitan State University report
University Of Puerto Rico Bayamon offered strong value this year, earning the #10 position. Based in Bayamon, PR, University Of Puerto Rico Bayamon is a public institution. In-state tuition and fees average $6,284. Typical Marketing student debt is $5,450. Median earnings reach $34,409 ten years out. Weighed against typical debt, the earnings make a compelling case for value. About 35% of those who apply are admitted. More on University Of Puerto Rico Bayamon
Southwest Minnesota State University landed the #11 spot for value in the United States this year. Set in Marshall, MN, Southwest Minnesota State University is a public institution. Expect in-state tuition and fees of around $10,361. Students borrow a median of $23,425 to complete their Marketing program here. A decade after starting, students earn a median of $51,342. Weighed against typical debt, the earnings make a compelling case for value. Southwest Minnesota State University has an acceptance rate of 62%. See the full Southwest Minnesota State University profile
Thomas Edison State College landed the #12 spot for value in the United States this year. This public school is set in Trenton, NJ. In-state tuition and fees run about $6,838, while out-of-state students pay about $8,856. Thomas Edison State College Marketing students take on a median of $16,149 in debt. Thomas Edison State College alumni report median earnings of $69,331 a decade after entry. That is a strong return on a $16,149 median debt. Read more about Thomas Edison State College
Western Carolina University offered strong value this year, earning the #13 position. This public school is set in Cullowhee, NC. Students from in state pay about $4,630 in tuition and fees, compared with $8,630 for out-of-state students. Western Carolina University Marketing students take on a median of $23,508 in debt. Ten years after enrolling, students earn a median of $49,458. Weighed against typical debt, the earnings make a compelling case for value. Western Carolina University admits about 82% of applicants. Read more about Western Carolina University
Franklin University ranked #14 on our 2026 list of the best-value Marketing schools. Located in Columbus, OH, Franklin University is a private not-for-profit institution. The average in-state cost of tuition and fees is $9,577. Franklin University Marketing students take on a median of $30,749 in debt. Ten years after enrolling, students earn a median of $51,892. Set against $30,749 in median debt, that is a healthy payoff. Read the full report on Franklin University
University Of Puerto Rico Rio Piedras came in at #15 in this year's value ranking. Set in San Juan, PR, University Of Puerto Rico Rio Piedras is a public institution. The average in-state cost of tuition and fees is $5,324. University Of Puerto Rico Rio Piedras Marketing students take on a median of $5,500 in debt. A decade after starting, students earn a median of $35,723. Weighed against typical debt, the earnings make a compelling case for value. University Of Puerto Rico Rio Piedras admits about 55% of applicants. More on University Of Puerto Rico Rio Piedras
Wilmington University offered strong value this year, earning the #16 position. Based in New Castle, DE, Wilmington University is a private not-for-profit institution. Expect in-state tuition and fees of around $12,630. Graduates carry a median of $20,430 in student loans. A decade after starting, students earn a median of $53,844. That is a strong return on a $20,430 median debt. Get the full Wilmington University report
Inter American University Of Puerto Rico Ponce ranked #17 on our 2026 list of the best-value Marketing schools. This private not-for-profit school is set in Mercedita, PR. In-state tuition and fees run about $5,780. Graduates carry a median of $7,869 in student loans. Inter American University Of Puerto Rico Ponce alumni report median earnings of $26,721 a decade after entry. Set against $7,869 in median debt, that is a healthy payoff. The acceptance rate is 34%. Read more about Inter American University Of Puerto Rico Ponce
Northern State University placed #18 among the best-value Marketing schools in the United States. Set in Aberdeen, SD, Northern State University is a public institution. In-state tuition and fees average $8,845, with out-of-state students paying around $11,947. Students borrow a median of $26,000 to complete their Marketing program here. Median earnings reach $47,618 ten years out. Set against $26,000 in median debt, that is a healthy payoff. The acceptance rate is 93%. Get the full Northern State University report
Central Michigan University offered strong value this year, earning the #20 position. Located in Mount Pleasant, MI, Central Michigan University is a public institution. The average in-state cost of tuition and fees is $15,480. Typical Marketing student debt is $27,000. Central Michigan University alumni report median earnings of $55,874 a decade after entry. Weighed against typical debt, the earnings make a compelling case for value. Central Michigan University admits about 90% of applicants. Read the full report on Central Michigan University
Indiana Wesleyan University National And Global offered strong value this year, earning the #21 position. Indiana Wesleyan University National And Global is a private not-for-profit school based in Marion, IN. Expect in-state tuition and fees of around $9,648. The median Marketing program debt is $27,000. Graduates go on to earn a median of $59,986 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. More on Indiana Wesleyan University National And Global
Arizona State University Skysong placed #22 among the best-value Marketing schools in the United States. Located in Scottsdale, AZ, Arizona State University Skysong is a public institution. In-state tuition and fees average $11,627, compared with $13,925 for out-of-state students. Students borrow a median of $16,500 to complete their Marketing program here. Ten years after enrolling, students earn a median of $62,668. That is a strong return on a $16,500 median debt. The acceptance rate is 67%. More on Arizona State University Skysong
University Of Minnesota Crookston ranked #23 on our 2026 list of the best-value Marketing schools. This public school is set in Crookston, MN. In-state tuition and fees average $13,288. Graduates carry a median of $22,587 in student loans. University Of Minnesota Crookston alumni report median earnings of $58,056 a decade after entry. Weighed against typical debt, the earnings make a compelling case for value. University Of Minnesota Crookston admits about 88% of applicants. More on University Of Minnesota Crookston
Rasmussen College Florida came in at #24 in this year's value ranking. This private for-profit school is set in Ocala, FL. Students from in state pay about $16,256 in tuition and fees. Students borrow a median of $32,349 to complete their Marketing program here. Graduates go on to earn a median of $39,080 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. Read more about Rasmussen College Florida
Florida Institute Of Technology Online came in at #25 in this year's value ranking. Florida Institute Of Technology Online is a private not-for-profit school based in Melbourne, FL. In-state tuition and fees average $12,780. Florida Institute Of Technology Online Marketing students take on a median of $31,000 in debt. A decade after starting, students earn a median of $43,137. That is a strong return on a $31,000 median debt. Florida Institute Of Technology Online admits about 40% of applicants. More on Florida Institute Of Technology Online
Dakota State University offered strong value this year, earning the #26 position. Located in Madison, SD, Dakota State University is a public institution. In-state tuition and fees run about $9,654, while out-of-state students pay about $12,756. Typical Marketing student debt is $28,724. Median earnings reach $50,970 ten years out. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 88%. See the full Dakota State University profile
Rest of the Top 50 Best-Value Marketing Bachelor’s Degree Schools in the United States
These schools also delivered strong value this year:
Ashford University landed the #27 spot for value in the United States this year. Set in San Diego, CA, Ashford University is a private for-profit institution. Expect in-state tuition and fees of around $11,960. The median Marketing program debt is $38,234. Ten years after enrolling, students earn a median of $35,404. Set against $38,234 in median debt, that is a healthy payoff. Read the full report on Ashford University
University Of Phoenix California offered strong value this year, earning the #28 position. University Of Phoenix California is a private for-profit school based in Ontario, CA. Students from in state pay about $9,552 in tuition and fees. Graduates carry a median of $33,565 in student loans. A decade after starting, students earn a median of $37,752. Weighed against typical debt, the earnings make a compelling case for value. More on University Of Phoenix California
University Of Maryland University College landed the #29 spot for value in the United States this year. Located in Adelphi, MD, University Of Maryland University College is a public institution. Students from in state pay about $8,136 in tuition and fees, compared with $12,336 for out-of-state students. Students borrow a median of $23,499 to complete their Marketing program here. Median earnings reach $65,287 ten years out. Weighed against typical debt, the earnings make a compelling case for value. Get the full University Of Maryland University College report
Granite State College offered strong value this year, earning the #30 position. Set in Manchester, NH, Granite State College is a public institution. In-state tuition and fees average $7,724, with out-of-state students paying around $9,284. Granite State College Marketing students take on a median of $27,522 in debt. Graduates go on to earn a median of $66,479 ten years after entry. Set against $27,522 in median debt, that is a healthy payoff. Read the full report on Granite State College
University Of Phoenix Arizona came in at #30 in this year's value ranking. Set in Phoenix, AZ, University Of Phoenix Arizona is a private for-profit institution. Students from in state pay about $9,552 in tuition and fees. Typical Marketing student debt is $33,565. Ten years after enrolling, students earn a median of $37,752. Weighed against typical debt, the earnings make a compelling case for value. Get the full University Of Phoenix Arizona report
Inter American University Of Puerto Rico Arecibo came in at #32 in this year's value ranking. Set in Arecibo, PR, Inter American University Of Puerto Rico Arecibo is a private not-for-profit institution. Students from in state pay about $5,780 in tuition and fees. Students borrow a median of $9,117 to complete their Marketing program here. Ten years after enrolling, students earn a median of $24,539. Set against $9,117 in median debt, that is a healthy payoff. About 38% of those who apply are admitted. More on Inter American University Of Puerto Rico Arecibo
North Dakota State University Main Campus landed the #33 spot for value in the United States this year. Based in Fargo, ND, North Dakota State University Main Campus is a public institution. Expect in-state tuition and fees of around $10,910, while out-of-state students pay about $15,564. The median Marketing program debt is $25,000. Median earnings reach $62,203 ten years out. Set against $25,000 in median debt, that is a healthy payoff. North Dakota State University Main Campus admits about 95% of applicants. Get the full North Dakota State University Main Campus report
University Of Mary ranked #34 on our 2026 list of the best-value Marketing schools. University Of Mary is a private not-for-profit school based in Bismarck, ND. The average in-state cost of tuition and fees is $22,356. Students borrow a median of $26,983 to complete their Marketing program here. Ten years after enrolling, students earn a median of $60,909. Set against $26,983 in median debt, that is a healthy payoff. About 75% of those who apply are admitted. Get the full University Of Mary report
Baker College Of Flint came in at #35 in this year's value ranking. Baker College Of Flint is a private not-for-profit school based in Owosso, MI. In-state tuition and fees average $13,000. Baker College Of Flint Marketing students take on a median of $36,504 in debt. Median earnings reach $35,833 ten years out. That is a strong return on a $36,504 median debt. Baker College Of Flint admits about 82% of applicants. Read more about Baker College Of Flint
Shippensburg University Of Pennsylvania offered strong value this year, earning the #36 position. Based in Shippensburg, PA, Shippensburg University Of Pennsylvania is a public institution. Expect in-state tuition and fees of around $13,570, compared with $15,824 for out-of-state students. Graduates carry a median of $26,000 in student loans. Ten years after enrolling, students earn a median of $56,351. Set against $26,000 in median debt, that is a healthy payoff. The acceptance rate is 86%. Get the full Shippensburg University Of Pennsylvania report
Excelsior College came in at #37 in this year's value ranking. This private not-for-profit school is set in Albany, NY. Graduates carry a median of $19,311 in student loans. Excelsior College alumni report median earnings of $78,493 a decade after entry. Weighed against typical debt, the earnings make a compelling case for value. Read more about Excelsior College
Utah Valley University landed the #38 spot for value in the United States this year. Based in Orem, UT, Utah Valley University is a public institution. In-state tuition and fees average $6,507, while out-of-state students pay about $18,489. Graduates carry a median of $12,044 in student loans. Graduates go on to earn a median of $55,486 ten years after entry. Set against $12,044 in median debt, that is a healthy payoff. Read more about Utah Valley University
Northern Illinois University ranked #39 on our 2026 list of the best-value Marketing schools. Northern Illinois University is a public school based in Dekalb, IL. Students from in state pay about $13,060 in tuition and fees. The median Marketing program debt is $23,875. A decade after starting, students earn a median of $57,808. That is a strong return on a $23,875 median debt. About 70% of those who apply are admitted. See the full Northern Illinois University profile
Northwest Missouri State University placed #40 among the best-value Marketing schools in the United States. This public school is set in Maryville, MO. Expect in-state tuition and fees of around $10,611, while out-of-state students pay about $17,324. Graduates carry a median of $20,500 in student loans. A decade after starting, students earn a median of $47,885. Set against $20,500 in median debt, that is a healthy payoff. About 86% of those who apply are admitted. More on Northwest Missouri State University
Youngstown State University placed #41 among the best-value Marketing schools in the United States. Located in Youngstown, OH, Youngstown State University is a public institution. In-state tuition and fees run about $9,926, with out-of-state students paying around $10,286. Typical Marketing student debt is $23,900. Ten years after enrolling, students earn a median of $41,544. That is a strong return on a $23,900 median debt. About 84% of those who apply are admitted. Read the full report on Youngstown State University
University Of Akron Main Campus offered strong value this year, earning the #42 position. Set in Akron, OH, University Of Akron Main Campus is a public institution. The average in-state cost of tuition and fees is $13,135, compared with $20,815 for out-of-state students. Typical Marketing student debt is $25,000. Graduates go on to earn a median of $46,600 ten years after entry. Weighed against typical debt, the earnings make a compelling case for value. Roughly 60% of applicants are accepted. Read more about University Of Akron Main Campus
University Of Wisconsin Eau Claire landed the #43 spot for value in the United States this year. This public school is set in Eau Claire, WI. Expect in-state tuition and fees of around $9,642, while out-of-state students pay about $19,228. Typical Marketing student debt is $21,875. Ten years after enrolling, students earn a median of $58,561. Set against $21,875 in median debt, that is a healthy payoff. University Of Wisconsin Eau Claire has an acceptance rate of 82%. Read the full report on University Of Wisconsin Eau Claire
Winona State University offered strong value this year, earning the #44 position. Based in Winona, MN, Winona State University is a public institution. In-state tuition and fees run about $10,576, compared with $17,308 for out-of-state students. The median Marketing program debt is $25,000. Median earnings reach $58,532 ten years out. Set against $25,000 in median debt, that is a healthy payoff. About 76% of those who apply are admitted. Read the full report on Winona State University
University Of Wisconsin Whitewater ranked #45 on our 2026 list of the best-value Marketing schools. Located in Whitewater, WI, University Of Wisconsin Whitewater is a public institution. The average in-state cost of tuition and fees is $8,616, while out-of-state students pay about $18,716. Graduates carry a median of $26,000 in student loans. Median earnings reach $55,356 ten years out. Weighed against typical debt, the earnings make a compelling case for value. University Of Wisconsin Whitewater has an acceptance rate of 86%. More on University Of Wisconsin Whitewater
University Of North Dakota offered strong value this year, earning the #46 position. This public school is set in Grand Forks, ND. In-state tuition and fees average $10,951, while out-of-state students pay about $15,570. Typical Marketing student debt is $24,187. Median earnings reach $63,552 ten years out. Weighed against typical debt, the earnings make a compelling case for value. University Of North Dakota has an acceptance rate of 77%. Read the full report on University Of North Dakota
University Of Wisconsin Oshkosh placed #47 among the best-value Marketing schools in the United States. University Of Wisconsin Oshkosh is a public school based in Oshkosh, WI. In-state tuition and fees run about $8,532, compared with $16,446 for out-of-state students. Graduates carry a median of $22,082 in student loans. University Of Wisconsin Oshkosh alumni report median earnings of $55,548 a decade after entry. Set against $22,082 in median debt, that is a healthy payoff. University Of Wisconsin Oshkosh admits about 86% of applicants. Get the full University Of Wisconsin Oshkosh report
University Of South Dakota ranked #48 on our 2026 list of the best-value Marketing schools. University Of South Dakota is a public school based in Vermillion, SD. In-state tuition and fees run about $9,432, while out-of-state students pay about $12,942. The median Marketing program debt is $26,000. Ten years after enrolling, students earn a median of $51,926. Weighed against typical debt, the earnings make a compelling case for value. University Of South Dakota admits about 99% of applicants. Read the full report on University Of South Dakota
Delta State University ranked #48 on our 2026 list of the best-value Marketing schools. This public school is set in Cleveland, MS. In-state tuition and fees run about $8,605. Typical Marketing student debt is $23,432. Median earnings reach $41,991 ten years out. Weighed against typical debt, the earnings make a compelling case for value. Delta State University has an acceptance rate of 100%. Read the full report on Delta State University
Columbia College Missouri placed #50 among the best-value Marketing schools in the United States. Based in Columbia, MO, Columbia College Missouri is a private not-for-profit institution. Expect in-state tuition and fees of around $12,276. Columbia College Missouri Marketing students take on a median of $24,599 in debt. Median earnings reach $45,378 ten years out. Set against $24,599 in median debt, that is a healthy payoff. Read the full report on Columbia College Missouri
University Of Northwestern Ohio offered strong value this year, earning the #51 position. Based in Lima, OH, University Of Northwestern Ohio is a private not-for-profit institution. Expect in-state tuition and fees of around $13,366. University Of Northwestern Ohio Marketing students take on a median of $30,000 in debt. Median earnings reach $50,968 ten years out. Weighed against typical debt, the earnings make a compelling case for value. Read the full report on University Of Northwestern Ohio
Related Marketing Value Rankings
See value rankings for other degree levels:
- Best Value Marketing Schools (All Levels)
- Best Value Marketing Certificate Degree Schools
- Best Value Marketing Undergraduate Certificate Degree Schools
- Best Value Marketing Associate’s Degree Schools
- Best Value Marketing Graduate Certificate Degree Schools
- Best Value Marketing Master’s Degree Schools
- Best Value Marketing Doctoral Degree Schools
Ranking Methodology & Notes
The ranking above is published by Course Advisor (DMS_RANKING_2023), 2026 edition. The methodology weighs the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment — drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).
Ranking method: College Major Best Value · Scope: Nation. *Averages shown above reflect the top 1178 ranked schools only.
References
- Integrated Postsecondary Education Data System (IPEDS) — National Center for Education Statistics, U.S. Department of Education (core institutional data).
- College Scorecard — U.S. Department of Education (graduate earnings and outcomes data).
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