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2023 Best Value Marketing Bachelor's Degree Schools

Highlighting Quality Schools With More Affordable Pricing

712 Colleges
$9,206 Avg Tuition & Fees*
$41,822 Avg Salary

Finding the Best Marketing Bachelor's Degree School for You

Marketing is the #17 most popular major in the country with 52,916 degrees and certificates awarded in 2020-2021.

There are so many programs in today's world that it can tough to figure out which one is the right one for you. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.

Along with in-depth profiles of schools and the programs they offer, Course Advisor has created the Best Value Marketing Bachelor's Degree Schools to help you in your search for the best school for you. This report analyzed 712 schools in the United States to see which ones offered the best value bachelor's degree programs for marketing students. The goal was to highlight schools with more affordable prices than others offering similar quality experiences.

This ranking is not just a list of inexpensive schools. We also consider each school's quality, since we believe a low-quality school may not be a 'bargain' at any price. Specifically, our score for quality is discounted by the published tuition and fees charged by the given college. This gives the cost per unit of quality for each college. The more quality your dollar buys, the better the value.

For nationwide and regional rankings, we use out-of-state tuition and fees in our calculations. For statewide rankings, we use average in-state tuition and fees.

2023 Best Value Marketing Bachelor’s Degree Schools in the United States

Check out the marketing bachelor's degree programs at these schools if you want to get the best value for your educational dollar.

Top 25 Best Schools for Affordable Quality for a Bachelor's in Marketing

Our analysis found Brigham Young University - Provo to be the best value school for marketing students who want to pursue a bachelor’s degree in the United States. BYU is a fairly large private not-for-profit school located in the medium-sized city of Provo.

Out-of-state tuition fees for undergraduate students at BYU are $6,120 per year. While working on their Bachelor's Degree, marketing majors at BYU accumulate an average of around $10,861 in student debt.

Full Marketing at Brigham Young University - Provo Report

You’ll be in good company if you decide to attend Brigham Young University - Idaho. It ranked #2 on our 2023 Best Value Marketing Bachelor’s Degree Schools list. BYU - I is a very large private not-for-profit school located in the town of Rexburg.

BYU - I undergraduate students pay an average of $4,416 in tuition and fees each year.

Read More…

#3

Western Governors University

Salt Lake City, UT

You’ll be in good company if you decide to attend Western Governors University. It ranked #3 on our 2023 Best Value Marketing Bachelor’s Degree Schools list. Located in the large suburb of Salt Lake City, WGU is a private not-for-profit school with a fairly large student population.

The average tuition and fees for an out-of-state undergraduate student at WGU are $7,452 a year. The average amount in student loans that marketing majors at WGU take out while working on their Bachelor's Degree is $24,392.

WGU also claimed a spot on our Best Marketing Bachelor’s Degree Schools list. It’s in the top 5% of all schools in this category.

Full Marketing at Western Governors University Report

Out of the 712 schools in the United States that were part of this year’s ranking, Colorado State University - Global Campus landed the # 4 spot on the list. Colorado State University - Global Campus is a fairly large public school located in the city of Greenwood Village.

Colorado State University - Global Campus undergraduate students pay an average of $8,400 in tuition and fees each year. While working on their Bachelor's Degree, marketing majors at Colorado State University - Global Campus accumulate an average of around $32,776 in student debt.

Colorado State University - Global Campus also claimed a spot on our Best Marketing Bachelor’s Degree Schools list. It’s in the top 5% of all schools in this category.

Read full report on Marketing at Colorado State University - Global Campus

Out of the 712 schools in the United States that were part of this year’s ranking, Minot State University landed the # 5 spot on the list. MSU is a small public school located in the town of Minot.

The average tuition and fees for an out-of-state undergraduate student at MSU are $8,163 a year. On average, marketing graduates from MSU take out $23,695 in student loans while working on their Bachelor's Degree.

Read full report on Marketing at Minot State University

#6

Bellevue University

Bellevue, NE

Bellevue University ranked #6 on this year’s Best Value Marketing Bachelor’s Degree Schools list. Located in the large suburb of Bellevue, Bellevue University is a private not-for-profit college with a fairly large student population.

Bellevue University undergraduate students pay an average of $8,310 in tuition and fees each year. The average amount in student loans that marketing majors at Bellevue University take out while working on their Bachelor's Degree is $30,928.

Bellevue University excels when it comes to quality. It’s ranked in the top 5% of all schools on our Best Marketing Bachelor’s Degree Schools list.

Full Marketing at Bellevue University Report

#7

Park University

Parkville, MO

Park University landed the #7 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. Park University is a moderately-sized private not-for-profit school located in the large suburb of Parkville.

The average tuition and fees for an out-of-state undergraduate student at Park University are $8,853 a year. On average, marketing graduates from Park University take out $30,054 in student loans while working on their Bachelor's Degree.

In addition to its great value ranking, Park University is in the top 20% of all schools on our Best Marketing Bachelor’s Degree Schools list.

Read full report on Marketing at Park University

With a ranking of #8, American Public University System did quite well on this year’s best value schools for marketing students working on their bachelor’s degree. Located in the town of Charles Town, American Military University is a private for-profit school with a very large student population.

The average tuition and fees for an out-of-state undergraduate student at American Military University are $7,360 a year. Marketing majors at American Military University take out an average of $29,147 in student loans while working on their Bachelor's Degree.

American Military University excels when it comes to quality. It’s ranked in the top 10% of all schools on our Best Marketing Bachelor’s Degree Schools list.

Read More…

Metropolitan State University did quite well in this year’s ranking of the best places for marketing students to get a bachelor’s degree. It came in at #9 on the list. Metro State is a medium-sized public school located in the city of Saint Paul.

Metro State undergraduate students pay an average of $9,394 in tuition and fees each year. While working on their Bachelor's Degree, marketing majors at Metro State accumulate an average of around $30,233 in student debt.

Read full report on Marketing at Metropolitan State University

University of Puerto Rico - Bayamon did quite well in this year’s ranking of the best places for marketing students to get a bachelor’s degree. It came in at #10 on the list. Located in the city of Bayamon, UPR Bayamon is a public school with a small student population.

Out-of-state tuition fees for undergraduate students at UPR Bayamon are $4,970 per year.

Read full report on Marketing at University of Puerto Rico - Bayamon

Southwest Minnesota State University came in at #11 in this year’s edition of the Best Value Marketing Bachelor’s Degree Schools ranking. Located in the town of Marshall, Southwest Minnesota State University is a public college with a moderately-sized student population.

Out-of-state tuition fees for undergraduate students at Southwest Minnesota State University are $9,482 per year. On average, marketing graduates from Southwest Minnesota State University take out $20,936 in student loans while working on their Bachelor's Degree.

In addition to its great value ranking, Southwest Minnesota State University is in the top 20% of all schools on our Best Marketing Bachelor’s Degree Schools list.

Full Marketing at Southwest Minnesota State University Report

Thomas Edison State University ranked #12 on this year’s Best Value Marketing Bachelor’s Degree Schools list. TESU is a medium-sized public school located in the small city of Trenton.

The average tuition and fees for an out-of-state undergraduate student at TESU are $9,342 a year. After completing their Bachelor's Degree, marketing graduates from TESU carry an average student debtload of $17,174.

On top of its placing in our value ranking, TESU also did well on our Best Marketing Bachelor’s Degree Schools list. It’s in the top 5% of all schools reviewed in this analysis.

Read full report on Marketing at Thomas Edison State University

#13

Western Carolina University

Cullowhee, NC

Western Carolina University came in at #13 in this year’s edition of the Best Value Marketing Bachelor’s Degree Schools ranking. WCU is a large public school located in the town of Cullowhee.

The average tuition and fees for an out-of-state undergraduate student at WCU are $8,367 a year. While working on their Bachelor's Degree, marketing majors at WCU accumulate an average of around $21,918 in student debt. For students who choose a 10-year repayment plan, the average monthly student loan payment is $222.

Read full report on Marketing at Western Carolina University

#14

Franklin University

Columbus, OH

Franklin University landed the #14 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. Located in the city of Columbus, Franklin University is a private not-for-profit school with a medium-sized student population.

Out-of-state tuition fees for undergraduate students at Franklin University are $9,577 per year. After completing their Bachelor's Degree, marketing graduates from Franklin University carry an average student debtload of $31,610.

Full Marketing at Franklin University Report

University of Puerto Rico - Rio Piedras ranked #15 on this year’s Best Value Marketing Bachelor’s Degree Schools list. Located in the large city of San Juan, UPR Rio Piedras is a public school with a fairly large student population.

The average tuition and fees for an out-of-state undergraduate student at UPR Rio Piedras are $4,940 a year. Marketing majors at UPR Rio Piedras take out an average of $8,667 in student loans while working on their Bachelor's Degree.

Full Marketing at University of Puerto Rico - Rio Piedras Report

#16

Wilmington University

New Castle, DE

With a ranking of #16, Wilmington University did quite well on this year’s best value schools for marketing students working on their bachelor’s degree. Located in the suburb of New Castle, Wilmington University is a private not-for-profit college with a large student population.

Wilmington University undergraduate students pay an average of $11,760 in tuition and fees each year. Marketing majors at Wilmington University take out an average of $27,030 in student loans while working on their Bachelor's Degree.

On top of its placing in our value ranking, Wilmington University also did well on our Best Marketing Bachelor’s Degree Schools list. It’s in the top 20% of all schools reviewed in this analysis.

Read full report on Marketing at Wilmington University

Inter American University of Puerto Rico - Ponce came in at #17 in this year’s edition of the Best Value Marketing Bachelor’s Degree Schools ranking. Inter American University of Puerto Rico - Ponce is a small private not-for-profit school located in the medium-sized suburb of Mercedita.

The average tuition and fees for an out-of-state undergraduate student at Inter American University of Puerto Rico - Ponce are $5,292 a year. Marketing majors at Inter American University of Puerto Rico - Ponce take out an average of $13,584 in student loans while working on their Bachelor's Degree.

Read full report on Marketing at Inter American University of Puerto Rico - Ponce

#18

Northern State University

Aberdeen, SD

Northern State University landed the #18 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. Located in the remote town of Aberdeen, NSU is a public college with a small student population.

Out-of-state tuition fees for undergraduate students at NSU are $11,947 per year.

In addition to its great value ranking, NSU is in the top 20% of all schools on our Best Marketing Bachelor’s Degree Schools list.

Read full report on Marketing at Northern State University

#20

Central Michigan University

Mount Pleasant, MI

Central Michigan University landed the #20 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. Located in the town of Mount Pleasant, Central Michigan is a public college with a large student population.

Out-of-state tuition fees for undergraduate students at Central Michigan are $13,094 per year. The average amount in student loans that marketing majors at Central Michigan take out while working on their Bachelor's Degree is $25,581. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $273.

Read More…

Indiana Wesleyan University - National & Global landed the #21 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. IWU is a fairly large private not-for-profit school located in the rural area of Marion.

IWU undergraduate students pay an average of $9,239 in tuition and fees each year.

Read full report on Marketing at Indiana Wesleyan University - National & Global

Arizona State University - Skysong landed the #22 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. ASU - Skysong is a very large public school located in the medium-sized city of Scottsdale.

Out-of-state tuition fees for undergraduate students at ASU - Skysong are $13,092 per year. On average, marketing graduates from ASU - Skysong take out $18,227 in student loans while working on their Bachelor's Degree. The average monthly payment of a loan this size is about $295, assuming that the borrower is on a 10-year repayment plan.

In addition to its great value ranking, ASU - Skysong is in the top 10% of all schools on our Best Marketing Bachelor’s Degree Schools list.

Full Marketing at Arizona State University - Skysong Report

University of Minnesota - Crookston ranked #23 on this year’s Best Value Marketing Bachelor’s Degree Schools list. Located in the town of Crookston, UMN Crookston is a public school with a small student population.

UMN Crookston undergraduate students pay an average of $12,514 in tuition and fees each year. Marketing majors at UMN Crookston take out an average of $27,534 in student loans while working on their Bachelor's Degree.

In addition to its great value ranking, UMN Crookston is in the top 20% of all schools on our Best Marketing Bachelor’s Degree Schools list.

Full Marketing at University of Minnesota - Crookston Report

Rasmussen University - Florida came in at #24 in this year’s edition of the Best Value Marketing Bachelor’s Degree Schools ranking. Located in the city of Ocala, Rasmussen University - Florida is a private for-profit college with a moderately-sized student population.

Out-of-state tuition fees for undergraduate students at Rasmussen University - Florida are $13,635 per year. While working on their Bachelor's Degree, marketing majors at Rasmussen University - Florida accumulate an average of around $33,317 in student debt.

Rasmussen University - Florida also claimed a spot on our Best Marketing Bachelor’s Degree Schools list. It’s in the top 20% of all schools in this category.

Read full report on Marketing at Rasmussen University - Florida

Florida Institute of Technology - Online came in at #25 in this year’s edition of the Best Value Marketing Bachelor’s Degree Schools ranking. Located in the city of Melbourne, Florida Institute of Technology - Online is a private not-for-profit college with a small student population.

The average tuition and fees for an out-of-state undergraduate student at Florida Institute of Technology - Online are $12,240 a year. Marketing majors at Florida Institute of Technology - Online take out an average of $35,270 in student loans while working on their Bachelor's Degree.

Full Marketing at Florida Institute of Technology - Online Report

Rest of the Top 50 Best Value Marketing Bachelor's Degree Schools

#26

Dakota State University

Madison, SD
#30

Granite State College

Concord, NH
#34

University of Mary

Bismarck, ND
#35

Baker College

Owosso, MI
#37

Excelsior College

Albany, NY
#41

Youngstown State University

Youngstown, OH
#44

Winona State University

Winona, MN
#46

University of North Dakota

Grand Forks, ND
#48

Delta State University

Cleveland, MS
#48

University of South Dakota

Vermillion, SD
#50

Columbia College

Columbia, MO

Additional Award Winners

This section represents the rest of the schools awarded a Best Value Marketing Bachelor's Degree Schools badge. Showing in this list means the school was ranked in the top 15% of the 712 different United States marketing schools we analyzed.

Rank College Location
51 University of Northwestern Ohio Lima, OH
52 University of Wisconsin - La Crosse La Crosse, WI
53 Western Michigan University Kalamazoo, MI
54 University of Minnesota - Duluth Duluth, MN
55 University of Northern Iowa Cedar Falls, IA
55 Kennesaw State University Kennesaw, GA
57 Linfield University - Online and Continuing Education McMinnville, OR
58 West Texas A&M University Canyon, TX
59 Slippery Rock University of Pennsylvania Slippery Rock, PA
60 University of North Georgia Dahlonega, GA
61 University of Memphis Memphis, TN
62 Johnson & Wales University - Online Providence, RI
63 University of Wisconsin - Parkside Kenosha, WI
63 Ferris State University Big Rapids, MI
65 Walsh College Troy, MI
66 Minnesota State University - Mankato Mankato, MN
67 Inter American University of Puerto Rico - Metro San Juan, PR
68 Jackson State University Jackson, MS
69 Nicholls State University Thibodaux, LA
69 Grand Valley State University Allendale, MI
69 Eastern Illinois University Charleston, IL
72 Salisbury University Salisbury, MD
72 Grand Canyon University Phoenix, AZ
74 University of Houston - Downtown Houston, TX
75 Florida State University Tallahassee, FL
76 Georgia Southern University Statesboro, GA
77 Western Illinois University Macomb, IL
78 Fort Hays State University Hays, KS
79 Saint Cloud State University Saint Cloud, MN
80 MSU Texas Wichita Falls, TX
81 University of Wisconsin - Stevens Point Stevens Point, WI
81 Purdue University - Main Campus West Lafayette, IN
83 University of South Florida - Main Campus Tampa, FL
84 Capella University Minneapolis, MN
85 Missouri State University - Springfield Springfield, MO
86 East Carolina University Greenville, NC
87 Arkansas State University - Main Campus Jonesboro, AR
88 Oklahoma State University - Main Campus Stillwater, OK
89 Eastern Michigan University Ypsilanti, MI
90 University of Houston Houston, TX
91 Illinois State University Normal, IL
92 University of Nebraska - Lincoln Lincoln, NE
92 Iowa State University Ames, IA
94 Union University Jackson, TN
94 Southern New Hampshire University Manchester, NH
96 Ottawa University - Kansas City Overland Park, KS
97 Emporia State University Emporia, KS
97 University of Central Arkansas Conway, AR
97 University of Central Oklahoma Edmond, OK
97 University of Southern Mississippi Hattiesburg, MS
101 Dalton State College Dalton, GA
102 Southern Illinois University Carbondale Carbondale, IL
103 Texas Tech University Lubbock, TX
104 James Madison University Harrisonburg, VA
104 Hodges University Naples, FL
106 University of Toledo Toledo, OH

Honorable Mentions

These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Value Marketing Bachelor's Degree Schools award.

Rank College Location
107 Utah State University Logan, UT
108 University of Nebraska at Omaha Omaha, NE
109 Georgia Southwestern State University Americus, GA
110 Goldey - Beacom College Wilmington, DE
111 Lake Superior State University Sault Ste Marie, MI
111 Virginia Tech Blacksburg, VA
111 Missouri Western State University Saint Joseph, MO
111 East Tennessee State University Johnson City, TN
115 University of North Texas Denton, TX
115 University of Florida Gainesville, FL
117 University of Georgia Athens, GA
117 University of Wisconsin - Milwaukee Milwaukee, WI
117 Harding University Searcy, AR
117 Indiana State University Terre Haute, IN
117 SUNY New Paltz New Paltz, NY
122 University of Oklahoma Norman Campus Norman, OK
123 Northeastern State University Tahlequah, OK
123 University of North Florida Jacksonville, FL
125 Texas A & M University - Central Texas Killeen, TX
126 Universidad Metropolitana San Juan, PR
127 Maryville University of Saint Louis Saint Louis, MO
127 Cleveland State University Cleveland, OH
129 Lindenwood University Saint Charles, MO
129 Florida International University Miami, FL
129 York College of Pennsylvania York, PA
132 University of Illinois at Urbana-Champaign Champaign, IL
132 University of Minnesota - Twin Cities Minneapolis, MN
132 Bowling Green State University - Main Campus Bowling Green, OH
135 Tarleton State University Stephenville, TX
136 Southeastern Oklahoma State University Durant, OK
136 Weber State University Ogden, UT
136 Appalachian State University Boone, NC
139 Northern Arizona University Flagstaff, AZ
139 University of Wyoming Laramie, WY
139 University of Central Missouri Warrensburg, MO
139 Tennessee Technological University Cookeville, TN

Marketing by Region

View the Best Value Marketing Bachelor's Degree Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

One of 21 majors within the area of study, marketing has other similar majors worth exploring.

Related Major Annual Graduates
Business Administration & Management 416,590
Accounting 99,265
Finance & Financial Management 57,778
General Business/Commerce 56,042
Management Sciences & Quantitative Methods 43,382

Notes and References

*These averages are for the top 25 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson.

More about our data sources and methodologies.

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