Other Marketing

Types of Degrees Other Marketing Majors Are Getting

The following table lists how many other marketing graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Bachelor’s Degree	690
Master’s Degree	321
Basic Certificate	100
Associate Degree	58
Undergraduate Certificate	36
Graduate Certificate	21

What Other Marketing Majors Need to Know

People with careers related to other marketing were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for Other Marketing Majors

According to O*NET survey takers, a major in other marketing should prepare you for careers in which you will need to be knowledgeable in the following areas:

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Other Marketing Majors

A major in other marketing prepares you for careers in which the following skill-sets are crucial:

• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Speaking - Talking to others to convey information effectively.
• Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Other Marketing Majors

As you progress with your other marketing degree, there are several abilities you should pick up that will help you in whatever related career you choose. These abilities include:

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.

What Can You Do With a Other Marketing Major?

People with a other marketing degree often go into the following careers:

Job Title	Job Growth Rate	Median Salary
Marketing Managers	10.1%	$134,290

Who Is Getting a Bachelor’s Degree in Other Marketing?

According to recent stats this major attracts about equal numbers of men and women. Roughly 54% of the graduates are women, and 46% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of other marketing majors is as follows:

Race/Ethnicity	Number of Grads
Asian	17
Black or African American	96
Hispanic or Latino	68
White	440
International Students	19
Other Races/Ethnicities	50

Geographic Diversity

Students from other countries are interested in Other Marketing, too. About 2.8% of those with this major are international students.

Amount of Education Required for Careers Related to Other Marketing

Some degrees associated with other marketing may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for other marketing careers below.

Education Level	Percentage of Workers
High School Diploma - or the equivalent (for example, GED)	3.6%
Some College Courses	2.8%
Associate’s Degree (or other 2-year degree)	3.0%
Bachelor’s Degree	56.1%
Master’s Degree	24.5%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	10.6%

Online Other Marketing Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	10	2
Certificate (2-4 Years)	0	0
Associate’s Degree	27	20
Bachelor’s Degree	9	3
Post-Baccalaureate	0	0
Master’s Degree	23	9
Post-Master’s	3	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Majors Related to Other Marketing

You may also be interested in one of the following majors related to other marketing.

Major	Number of Grads
Marketing/Marketing Management, General	50,017
Digital Marketing	845
International Marketing	446
Marketing Research	286

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.