Master’s Degrees in Marketing Research
Education Levels of Marketing Research Majors
During the most recent year for which data is available, 132 people earned their master's degree in marketing research. This earns it the #461 spot on the list of the most popular master's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing research at each degree level.
| Education Level | Number of Grads |
|---|---|
| Master’s Degree | 132 |
| Basic Certificate | 65 |
| Graduate Certificate | 57 |
| Bachelor’s Degree | 30 |
| Undergraduate Certificate | 1 |
| Associate Degree | 1 |
Earnings of Marketing Research Majors With Master’s Degrees
At this time, we do not have the data to estimate the median earnings for this class of people.
Student Debt
We do not have the data to estimate the median debt for this class of people.
Student Diversity
More women than men pursue their master's degree in marketing research. About 68.9% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 41 |
| Women | 91 |
The racial-ethnic distribution of marketing research master’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 5 |
| Black or African American | 10 |
| Hispanic or Latino | 21 |
| White | 75 |
| International Students | 15 |
| Other Races/Ethnicities | 6 |
Most Popular Marketing Research Programs for Master’s Degrees
There are 16 colleges that offer a master’s degree in marketing research. Learn more about the most popular 16 below:
Michigan State University tops the list of the most popular school in the U.S. for marketing research majors who are seeking their master's degree. Each year, around 49,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $16,930 per year, while in-state graduate students, on average, pay $20,808 per year. During the most recent year for which we have data, 67 people received their master's degree in marketing research from Michigan State. Around 22% of these students were from an underrepresented racial-ethnic group, and 68% were women.
Temple University is the 3rd most popular school in the nation for students seeking a master's degree in marketing research. Each year, around 37,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $21,023 per year, while in-state graduate students, on average, pay $21,042 per year. During the most recent year for which we have data, 11 people received their master's degree in marketing research from Temple. Of these students, 67% were women and 67% were members of underrepresented racial-ethnic groups.
The 4th most popular school in the country for marketing research majors who are seeking their master's degree is Southern Illinois University Edwardsville. The average in-state tuition for full-time undergraduates is $8,846 per year, while in-state graduate students, on average, pay $7,700 per year. During the most recent year for which we have data, 9 people received their master's degree in marketing research from SIUE.
The 5th most popular school in the country for marketing research majors who are seeking their master's degree is Texas State University. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. During the most recent year for which we have data, 8 people received their master's degree in marketing research from Texas State. Of these students, 50% were women and 50% were members of underrepresented racial-ethnic groups.
Texas Tech University is the 6th most popular school in the nation for students seeking a master's degree in marketing research. Each year, around 40,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,935 per year, while in-state graduate students, on average, pay $6,956 per year. During the most recent year for which we have data, 7 people received their master's degree in marketing research from Texas Tech. Of these students, 74% were women and 52% were members of underrepresented racial-ethnic groups.
University of Pittsburgh - Pittsburgh Campus is the 7th most popular school in the nation for students seeking a master's degree in marketing research. Roughly 32,200 attend the school each year. The average in-state tuition for full-time undergraduates is $20,154 per year, while in-state graduate students, on average, pay $25,834 per year. During the most recent year for which we have data, 6 people received their master's degree in marketing research from Pitt. About 57% of this group were women, and 29% were students from an underrepresented racial-ethnic group.
The 8th most popular school in the country for marketing research majors who are seeking their master's degree is The University of Texas at Arlington. Roughly 48,000 attend the school each year. The average in-state tuition for full-time undergraduates is $9,206 per year, while in-state graduate students, on average, pay $9,015 per year. During the most recent year for which we have data, 4 people received their master's degree in marketing research from UT Arlington. Of these students, 71% were women and 29% were members of underrepresented racial-ethnic groups.
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Related Majors
Below are some popular majors that are similar to marketing research that offer master’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management | 2,226 |
| Other Marketing | 321 |
| International Marketing | 243 |
| 145 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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