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Bachelor's Degree in Marketing Research

Bachelor’s Degrees in Marketing Research

30 Yearly Graduations
43% Women
23% Racial-Ethnic Minorities*
A bachelor's degree in marketing research is offered at 5 colleges in the United States. In recent years, the majority of the students getting degrees in this area were male, and 23 were from an underrepresented racial-ethnic group. Also, 3.3% of marketing research graduates were international students.

Education Levels of Marketing Research Majors

During the most recent year for which data is available, 30 people earned their bachelor's degree in marketing research. This makes it the 939th most popular bachelor's degree program in the country.

The following table shows the number of diplomas awarded in marketing research at each degree level.

Education Level Number of Grads
Master’s Degree 132
Basic Certificate 65
Graduate Certificate 57
Bachelor’s Degree 30
Undergraduate Certificate 1
Associate Degree 1

Earnings of Marketing Research Majors With Bachelor’s Degrees

We are unable to calculate the median earnings for marketing research majors with their bachelor's degree due to lack of data.

Student Debt

We do not have the data to estimate the median debt for this class of people.

Student Diversity

More men than women pursue bachelor's degrees in marketing research. About 56.7% of graduates in this field are male.

Gender Number of Grads
Men 17
Women 13
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The racial-ethnic distribution of marketing research bachelor’s degree students is as follows:

Race/Ethnicity Number of Grads
Asian 2
Black or African American 3
Hispanic or Latino 1
White 22
International Students 1
Other Races/Ethnicities 1
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Rankings by Location Check Out Other Locales
Rankings by Major Narrow by Related Major

There are 5 colleges that offer a bachelor’s degree in marketing research. Learn more about the most popular 5 below:

#1

Lawrence Technological University

Southfield, Michigan
9 Yearly Graduations
33% Women
33% Racial-Ethnic Minorities*

Lawrence Technological University tops the list of the most popular school in the U.S. for marketing research majors who are seeking their bachelor's degree. Roughly 2,800 attend the school each year. The average in-state tuition for full-time undergraduates is $40,672 per year, while in-state graduate students, on average, pay $19,900 per year. During the most recent year for which we have data, 9 people received their bachelor's degree in marketing research from Lawrence Tech. Around 33% of these students were from an underrepresented racial-ethnic group, and 33% were women.

#3

Indiana Wesleyan University - National & Global

Marion, Indiana
3 Yearly Graduations
67% Women
33% Racial-Ethnic Minorities*

Indiana Wesleyan University - National & Global is the 3rd most popular school in the nation for students seeking a bachelor's degree in marketing research. Each year, around 10,900 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,680 per year, while in-state graduate students, on average, pay $9,731 per year. During the most recent year for which we have data, 3 people received their bachelor's degree in marketing research from IWU. About 67% of this group were women, and 33% were students from an underrepresented racial-ethnic group.

Below are some popular majors that are similar to marketing research that offer bachelor’s degrees.

Major Annual Degrees Awarded
Marketing/Marketing Management 43,536
Other Marketing 690
134

References

*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.

More about our data sources and methodologies.

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