International Marketing

Types of Degrees International Marketing Majors Are Getting

The following table lists how many international marketing graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Master’s Degree	243
Bachelor’s Degree	141
Undergraduate Certificate	41
Associate Degree	10
Basic Certificate	7
Graduate Certificate	3
Doctor’s Degree	1

What International Marketing Majors Need to Know

O*NET surveyed people in occupations related to international marketing and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for International Marketing Majors

According to O*NET survey takers, a major in international marketing should prepare you for careers in which you will need to be knowledgeable in the following areas:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Skills for International Marketing Majors

A major in international marketing prepares you for careers in which the following skill-sets are crucial:

• Speaking - Talking to others to convey information effectively.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Abilities for International Marketing Majors

As a international marketing major, you will find yourself needing the following abilities:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a International Marketing Major?

Below is a list of occupations associated with international marketing:

Job Title	Job Growth Rate	Median Salary
Business Professors	18.0%	$83,960
Market Research Analysts and Marketing Specialists	23.2%	$63,120
Marketing Managers	10.1%	$134,290

Who Is Getting a Bachelor’s Degree in International Marketing?

The major attracts more women than men. About 78% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of international marketing majors is as follows:

Race/Ethnicity	Number of Grads
Asian	19
Black or African American	10
Hispanic or Latino	28
White	49
International Students	26
Other Races/Ethnicities	9

Geographic Diversity

Americans aren’t the only ones with an interest in International Marketing. About 18.4% of those with this major are international students.

Amount of Education Required for Careers Related to International Marketing

Some careers associated with international marketing require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for international marketing careers below.

Education Level	Percentage of Workers
High School Diploma - or the equivalent (for example, GED)	1.4%
Some College Courses	1.1%
Associate’s Degree (or other 2-year degree)	1.2%
Bachelor’s Degree	23.6%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	0.2%
Master’s Degree	17.1%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	0.1%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	4.3%
Doctoral Degree	27.4%

Online International Marketing Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	1	0
Certificate (2-4 Years)	0	0
Associate’s Degree	3	0
Bachelor’s Degree	1	1
Post-Baccalaureate	0	0
Master’s Degree	8	2
Post-Master’s	1	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Majors Related to International Marketing

You may also be interested in one of the following majors related to international marketing.

Major	Number of Grads
Marketing/Marketing Management, General	50,017
Other Marketing	1,226
Digital Marketing	845
Marketing Research	286

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.