International Marketing

Types of Degrees International Marketing Majors Are Getting

The following table lists how many international marketing graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Master’s Degree	243
Bachelor’s Degree	141
Undergraduate Certificate	41
Associate Degree	10
Basic Certificate	7
Graduate Certificate	3
Doctor’s Degree	1

What International Marketing Majors Need to Know

In an O*NET survey, international marketing majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for International Marketing Majors

According to O*NET survey takers, a major in international marketing should prepare you for careers in which you will need to be knowledgeable in the following areas:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Skills for International Marketing Majors

When studying international marketing, you’ll learn many skills that will help you be successful in a wide range of jobs - even those that do not require a degree in the field. The following is a list of some of the most common skills needed for careers associated with this major:

• Speaking - Talking to others to convey information effectively.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Abilities for International Marketing Majors

International Marketing majors often go into careers where the following abilities are vital:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a International Marketing Major?

People with a international marketing degree often go into the following careers:

Job Title	Job Growth Rate	Median Salary
Business Professors	18.0%	$83,960
Market Research Analysts and Marketing Specialists	23.2%	$63,120
Marketing Managers	10.1%	$134,290

Who Is Getting a Bachelor’s Degree in International Marketing?

The major attracts more women than men. About 78% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of international marketing majors is as follows:

Race/Ethnicity	Number of Grads
Asian	19
Black or African American	10
Hispanic or Latino	28
White	49
International Students	26
Other Races/Ethnicities	9

Geographic Diversity

International Marketing appeals to people across the globe. About 18.4% of those with this major are international students.

Amount of Education Required for Careers Related to International Marketing

Some careers associated with international marketing require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

Find out what the typical degree level is for international marketing careers below.

Education Level	Percentage of Workers
High School Diploma - or the equivalent (for example, GED)	1.4%
Some College Courses	1.1%
Associate’s Degree (or other 2-year degree)	1.2%
Bachelor’s Degree	23.6%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	0.2%
Master’s Degree	17.1%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	0.1%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	4.3%
Doctoral Degree	27.4%

Online International Marketing Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	1	0
Certificate (2-4 Years)	0	0
Associate’s Degree	3	0
Bachelor’s Degree	1	1
Post-Baccalaureate	0	0
Master’s Degree	8	2
Post-Master’s	1	0
Doctor’s Degree (Research)	1	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Majors Related to International Marketing

You may also be interested in one of the following majors related to international marketing.

Major	Number of Grads
Marketing/Marketing Management, General	50,017
Other Marketing	1,226
Digital Marketing	845
Marketing Research	286

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.