Marketing at Western Michigan University

17% Racial-Ethnic Minorities* (Bachelor's)

If you are interested in studying marketing, you may want to check out the program at Western Michigan University. The following information will help you decide if it is a good fit for you.

WMU is located in Kalamazoo, Michigan and has a total student population of 19,887.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WMU Marketing Degrees Available

Bachelor’s Degree in Marketing

WMU Marketing Rankings

The marketing major at WMU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at WMU

Take a look at the following statistics related to the make-up of the marketing majors at Western Michigan University.

WMU Marketing Bachelor’s Program

41% Women

17% Racial-Ethnic Minorities*

For the most recent academic year available, 59% of marketing bachelor's degrees went to men and 41% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at WMU since its program graduates 17% more men than average.

About 78% of those who receive a bachelor's degree in marketing at WMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	11
Hispanic or Latino	11
White	176
International Students	9
Other Races/Ethnicities	14

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at Western Michigan University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Other Marketing	120
Marketing/Marketing Management, General	102

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By TheKuLeR under License

More about our data sources and methodologies.

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