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Marketing at Utah State University

Marketing at Utah State University

If you plan to study marketing, take a look at what Utah State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

USU is located in Logan, Utah and approximately 27,691 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USU Marketing Degrees Available

  • Bachelor’s Degree in Marketing

USU Marketing Rankings

The marketing major at USU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at USU

Take a look at the following statistics related to the make-up of the marketing majors at Utah State University.

USU Marketing Bachelor’s Program

58% Women
8% Racial-Ethnic Minorities*
For the most recent academic year available, 42% of marketing bachelor's degrees went to men and 58% went to women.

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About 91% of those who receive a bachelor's degree in marketing at USU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Utah State University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 2
Black or African American 0
Hispanic or Latino 3
White 115
International Students 0
Other Races/Ethnicities 7

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from Utah State University. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 122

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Utah State University.

Occupation Jobs in UT Average Salary in UT
Market Research Analysts and Marketing Specialists 7,860 $57,660
Sales Managers 4,430 $122,190
Marketing Managers 2,940 $115,230
Business Professors 770 $96,460
Survey Researchers 260 $53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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