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Marketing at University of Wisconsin - Oshkosh

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Marketing at University of Wisconsin - Oshkosh

If you are interested in studying marketing, you may want to check out the program at University of Wisconsin - Oshkosh. The following information will help you decide if it is a good fit for you.

UW Oshkosh is located in Oshkosh, Wisconsin and approximately 15,314 students attend the school each year. In the 2020-2021 academic year, 65 students received a bachelor's degree in marketing from UW Oshkosh.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UW Oshkosh Marketing Degrees Available

  • Basic Certificate in Marketing (Less Than 1 Year)
  • Bachelor’s Degree in Marketing

UW Oshkosh Marketing Rankings

The following rankings from College Factual show how the marketing progam at UW Oshkosh compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UW Oshkosh is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Best Marketing Basic Certificate Schools 22
Most Focused Marketing Basic Certificate Schools 60
Best Value Marketing Schools 141
172
234

How Much Do Marketing Graduates from UW Oshkosh Make?

The median salary of marketing students who receive their bachelor's degree at UW Oshkosh is $44,223. This is great news for graduates of the program, since this figure is 6% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

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Marketing Student Demographics at UW Oshkosh

Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Oshkosh.

UW Oshkosh Marketing Bachelor’s Program

54% Women
11% Racial-Ethnic Minorities*
The marketing program at UW Oshkosh awarded 65 bachelor's degrees in 2020-2021. About 46% of these degrees went to men with the other 54% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UW Oshkosh since its program graduates 2% more men than average.

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About 89% of those who receive a bachelor's degree in marketing at UW Oshkosh are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Oshkosh with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 2
Black or African American 0
Hispanic or Latino 4
White 58
International Students 0
Other Races/Ethnicities 1

UW Oshkosh also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Oshkosh.

Occupation Jobs in WI Average Salary in WI
Market Research Analysts and Marketing Specialists 12,660 $57,710
Sales Managers 4,500 $135,940
Marketing Managers 2,690 $125,100
Business Professors 1,210 $104,290
Advertising and Promotions Managers 80 $113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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