Marketing at University of Wisconsin - Madison

If you plan to study marketing, take a look at what University of Wisconsin - Madison has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UW - Madison is located in Madison, Wisconsin and has a total student population of 44,640.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UW - Madison Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UW - Madison Marketing Rankings

The marketing major at UW - Madison is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the marketing majors at University of Wisconsin - Madison.

UW - Madison Marketing Bachelor’s Program

For the most recent academic year available, 30% of marketing bachelor's degrees went to men and 70% went to women.

About 76% of those who receive a bachelor's degree in marketing at UW - Madison are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	15
Black or African American	5
Hispanic or Latino	13
White	192
International Students	9
Other Races/Ethnicities	18

UW - Madison Marketing Master’s Program

For the most recent academic year available, 38% of marketing master's degrees went to men and 62% went to women.

Of the students who received a marketing master's degree from UW - Madison, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	1
Hispanic or Latino	1
White	14
International Students	3
Other Races/Ethnicities	0

Concentrations Within Marketing

The following marketing concentations are available at University of Wisconsin - Madison. The table shows all degrees awarded in this field awarded for all degree levels at University of Wisconsin - Madison. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	246

Related Majors

• Other Business, Management & Marketing
• Management Information Systems
• Entrepreneurial Studies
• International Business
• General Business/Commerce

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation	Jobs in WI	Average Salary in WI
Market Research Analysts and Marketing Specialists	12,660	$57,710
Sales Managers	4,500	$135,940
Marketing Managers	2,690	$125,100
Business Professors	1,210	$104,290
Advertising and Promotions Managers	80	$113,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Czar under License

More about our data sources and methodologies.