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Marketing at University of Southern California

Marketing at University of Southern California

If you plan to study marketing, take a look at what University of Southern California has to offer and decide if the program is a good match for you. Get started with the following essential facts.

USC is located in Los Angeles, California and has a total student population of 46,287.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USC Marketing Degrees Available

  • Master’s Degree in Marketing

USC Marketing Rankings

Marketing Student Demographics at USC

Take a look at the following statistics related to the make-up of the marketing majors at University of Southern California.

USC Marketing Master’s Program

86% Women
43% Racial-Ethnic Minorities*
For the most recent academic year available, 14% of marketing master's degrees went to men and 86% went to women.

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In the marketing master's program at this school, racial-ethnic minorities make up 43% of degree recipients. That is 12% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Southern California with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 6
Black or African American 0
Hispanic or Latino 4
White 10
International Students 6
Other Races/Ethnicities 2

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from University of Southern California. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 32

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CA, the home state for University of Southern California.

Occupation Jobs in CA Average Salary in CA
Market Research Analysts and Marketing Specialists 98,590 $78,090
Sales Managers 76,950 $134,010
Marketing Managers 37,410 $167,910
Business Professors 4,980 $137,530
Advertising and Promotions Managers 2,850 $137,630

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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