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Marketing at University of Pittsburgh - Pittsburgh Campus

Marketing at University of Pittsburgh - Pittsburgh Campus

If you are interested in studying marketing, you may want to check out the program at University of Pittsburgh - Pittsburgh Campus. The following information will help you decide if it is a good fit for you.

Pitt is located in Pittsburgh, Pennsylvania and has a total student population of 32,277.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Pitt Marketing Degrees Available

  • Bachelor’s Degree in Marketing
  • Master’s Degree in Marketing

Pitt Marketing Rankings

The marketing major at Pitt is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Pitt

Take a look at the following statistics related to the make-up of the marketing majors at University of Pittsburgh - Pittsburgh Campus.

Pitt Marketing Bachelor’s Program

64% Women
17% Racial-Ethnic Minorities*
For the most recent academic year available, 36% of marketing bachelor's degrees went to men and 64% went to women.

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About 75% of those who receive a bachelor's degree in marketing at Pitt are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Pittsburgh - Pittsburgh Campus with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 15
Black or African American 3
Hispanic or Latino 6
White 125
International Students 9
Other Races/Ethnicities 9

Pitt Marketing Master’s Program

57% Women
29% Racial-Ethnic Minorities*
For the most recent academic year available, 43% of marketing master's degrees went to men and 57% went to women.

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The following table and chart show the race/ethnicity for students who recently graduated from University of Pittsburgh - Pittsburgh Campus with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 0
Black or African American 1
Hispanic or Latino 0
White 3
International Students 2
Other Races/Ethnicities 1

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Pittsburgh - Pittsburgh Campus. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 218
Marketing Research 6

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Pittsburgh - Pittsburgh Campus.

Occupation Jobs in PA Average Salary in PA
Market Research Analysts and Marketing Specialists 26,750 $68,630
Sales Managers 8,300 $151,620
Marketing Managers 7,510 $154,700
Business Professors 5,490 $91,520
Survey Researchers 510 $60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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