Marketing at University of Pennsylvania

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of Pennsylvania stacks up to those at other schools.

UPenn is located in Philadelphia, Pennsylvania and approximately 26,552 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UPenn Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UPenn Marketing Rankings

The marketing major at UPenn is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

There were 4 students who received their doctoral degrees in marketing, making the school the #2 most popular school in the United States for this category of students.

Marketing Student Demographics at UPenn

Take a look at the following statistics related to the make-up of the marketing majors at University of Pennsylvania.

UPenn Marketing Bachelor’s Program

For the most recent academic year available, 41% of marketing bachelor's degrees went to men and 59% went to women.

Prospective students may be interested in knowing that this school graduates 23% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Pennsylvania with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	17
Black or African American	5
Hispanic or Latino	6
White	18
International Students	6
Other Races/Ethnicities	4

UPenn Marketing Master’s Program

For the most recent academic year available, 39% of marketing master's degrees went to men and 61% went to women.

In the marketing master's program at this school, racial-ethnic minorities make up 40% of degree recipients. That is 9% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Pennsylvania with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	22
Black or African American	6
Hispanic or Latino	5
White	33
International Students	10
Other Races/Ethnicities	7

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Pennsylvania. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	144

Related Majors

• General Sales & Marketing
• International Business
• General Business/Commerce
• Accounting
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Pennsylvania.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By WestCoastivieS under License

More about our data sources and methodologies.