Marketing at University of Michigan - Dearborn

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of Michigan - Dearborn stacks up to those at other schools.

UM Dearborn is located in Dearborn, Michigan and has a total student population of 8,783.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UM Dearborn Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UM Dearborn Marketing Rankings

The marketing major at UM Dearborn is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UM Dearborn

Take a look at the following statistics related to the make-up of the marketing majors at University of Michigan - Dearborn.

UM Dearborn Marketing Bachelor’s Program

For the most recent academic year available, 45% of marketing bachelor's degrees went to men and 55% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at UM Dearborn since its program graduates 3% more men than average.

About 75% of those who receive a bachelor's degree in marketing at UM Dearborn are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Michigan - Dearborn with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	3
Black or African American	2
Hispanic or Latino	8
White	48
International Students	1
Other Races/Ethnicities	2

UM Dearborn Marketing Master’s Program

For the most recent academic year available, 50% of marketing master's degrees went to men and 50% went to women.

In the marketing master's program at this school, racial-ethnic minorities make up 50% of degree recipients. That is 19% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Michigan - Dearborn with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	0
White	1
International Students	0
Other Races/Ethnicities	0

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from University of Michigan - Dearborn. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	41
Digital Marketing	19

Related Majors

• Entrepreneurial Studies
• Human Resource Management
• Accounting
• Management Information Systems
• Management Sciences & Quantitative Methods

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for University of Michigan - Dearborn.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Dave Parker under License

More about our data sources and methodologies.