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Marketing at University of Maryland - College Park

Marketing at University of Maryland - College Park

If you are interested in studying marketing, you may want to check out the program at University of Maryland - College Park. The following information will help you decide if it is a good fit for you.

UMCP is located in College Park, Maryland and has a total student population of 40,709.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UMCP Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UMCP Marketing Rankings

The marketing major at UMCP is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UMCP

Take a look at the following statistics related to the make-up of the marketing majors at University of Maryland - College Park.

UMCP Marketing Bachelor’s Program

69% Women
36% Racial-Ethnic Minorities*
For the most recent academic year available, 31% of marketing bachelor's degrees went to men and 69% went to women.

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About 60% of those who receive a bachelor's degree in marketing at UMCP are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 5% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Maryland - College Park with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 43
Black or African American 18
Hispanic or Latino 29
White 167
International Students 4
Other Races/Ethnicities 17

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Maryland - College Park. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 211

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MD, the home state for University of Maryland - College Park.

Occupation Jobs in MD Average Salary in MD
Market Research Analysts and Marketing Specialists 10,500 $67,900
Sales Managers 6,170 $147,530
Marketing Managers 4,160 $150,830
Business Professors 1,080 $121,280
Survey Researchers 590 $90,920

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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