Marketing at University of Kansas

18% Racial-Ethnic Minorities* (Bachelor's)

What traits are you looking for in a marketing school? To help you decide if University of Kansas is right for you, we've gathered the following information about the school's marketing program.

KU is located in Lawrence, Kansas and has a total student population of 26,744.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

KU Marketing Degrees Available

Bachelor’s Degree in Marketing

KU Marketing Rankings

The marketing major at KU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at KU

Take a look at the following statistics related to the make-up of the marketing majors at University of Kansas.

KU Marketing Bachelor’s Program

49% Women

18% Racial-Ethnic Minorities*

For the most recent academic year available, 51% of marketing bachelor's degrees went to men and 49% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at KU since its program graduates 8% more men than average.

About 80% of those who receive a bachelor's degree in marketing at KU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Kansas with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	3
Hispanic or Latino	14
White	151
International Students	4
Other Races/Ethnicities	12

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Kansas. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	175

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KS, the home state for University of Kansas.

Occupation	Jobs in KS	Average Salary in KS
Market Research Analysts and Marketing Specialists	6,010	$64,910
Sales Managers	2,820	$147,230
Marketing Managers	1,640	$142,740
Business Professors	570	$90,730
Survey Researchers	130	$51,640

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Arnhem under License

More about our data sources and methodologies.

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