Marketing at University of Illinois at Urbana-Champaign

What traits are you looking for in a marketing school? To help you decide if University of Illinois at Urbana-Champaign is right for you, we've gathered the following information about the school's marketing program.

UIUC is located in Champaign, Illinois and has a total student population of 52,679.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UIUC Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UIUC Marketing Rankings

The marketing major at UIUC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UIUC

Take a look at the following statistics related to the make-up of the marketing majors at University of Illinois at Urbana-Champaign.

UIUC Marketing Bachelor’s Program

For the most recent academic year available, 41% of marketing bachelor's degrees went to men and 59% went to women.

About 52% of those who receive a bachelor's degree in marketing at UIUC are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 14% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Illinois at Urbana-Champaign with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	32
Black or African American	12
Hispanic or Latino	17
White	75
International Students	5
Other Races/Ethnicities	4

UIUC Marketing Master’s Program

For the most recent academic year available, 37% of marketing master's degrees went to men and 63% went to women.

In the marketing master's program at this school, racial-ethnic minorities make up 35% of degree recipients. That is 5% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Illinois at Urbana-Champaign with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	9
Hispanic or Latino	7
White	30
International Students	2
Other Races/Ethnicities	11

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Illinois at Urbana-Champaign. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	180

Related Majors

• Entrepreneurial Studies
• Human Resource Management
• Management Information Systems
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for University of Illinois at Urbana-Champaign.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Beyond My ken under License

More about our data sources and methodologies.