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Marketing at University of Cincinnati - Main Campus

Marketing at University of Cincinnati - Main Campus

What traits are you looking for in a marketing school? To help you decide if University of Cincinnati - Main Campus is right for you, we've gathered the following information about the school's marketing program.

UC is located in Cincinnati, Ohio and approximately 40,826 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UC Marketing Degrees Available

  • Bachelor’s Degree in Marketing
  • Master’s Degree in Marketing

UC Marketing Rankings

The marketing major at UC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UC

Take a look at the following statistics related to the make-up of the marketing majors at University of Cincinnati - Main Campus.

UC Marketing Bachelor’s Program

53% Women
14% Racial-Ethnic Minorities*
For the most recent academic year available, 47% of marketing bachelor's degrees went to men and 53% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at UC since its program graduates 4% more men than average.

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About 83% of those who receive a bachelor's degree in marketing at UC are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Cincinnati - Main Campus with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 19
Black or African American 19
Hispanic or Latino 15
White 419
International Students 10
Other Races/Ethnicities 20

UC Marketing Master’s Program

76% Women
19% Racial-Ethnic Minorities*
For the most recent academic year available, 24% of marketing master's degrees went to men and 76% went to women.

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Of the students who received a marketing master's degree from UC, 70% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Cincinnati - Main Campus with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 4
Hispanic or Latino 0
White 26
International Students 4
Other Races/Ethnicities 2

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Cincinnati - Main Campus. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 511

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for OH, the home state for University of Cincinnati - Main Campus.

Occupation Jobs in OH Average Salary in OH
Market Research Analysts and Marketing Specialists 24,840 $65,920
Sales Managers 10,740 $134,600
Marketing Managers 6,590 $133,730
Business Professors 3,900 $108,400
Advertising and Promotions Managers 370 $127,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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