Marketing at The University of Montana

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at The University of Montana stacks up to those at other schools.

UM is located in Missoula, Montana and approximately 9,808 students attend the school each year. In the 2020-2021 academic year, 49 students received a bachelor's degree in marketing from UM.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UM Marketing Degrees Available

• Undergrad Certificate in Marketing (1 - 4 Years)
• Associate’s Degree in Marketing
• Bachelor’s Degree in Marketing

UM Marketing Rankings

The following rankings from College Factual show how the marketing progam at UM compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UM is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing Bachelor’s Degree Schools	249

Marketing Student Demographics at UM

Take a look at the following statistics related to the make-up of the marketing majors at The University of Montana.

UM Marketing Associate’s Program

For the most recent academic year available, 0% of marketing associate's degrees went to men and 100% went to women.

The majority of those who receive an associate's degree in marketing at UM are white. Around 100% fell into this category, which is below average for this degree.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Montana with a associate's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	4
International Students	0
Other Races/Ethnicities	0

UM Marketing Bachelor’s Program

The marketing program at UM awarded 49 bachelor's degrees in 2020-2021. About 47% of these degrees went to men with the other 53% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UM since its program graduates 2% more men than average.

About 82% of those who receive a bachelor's degree in marketing at UM are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Montana with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	1
White	40
International Students	1
Other Races/Ethnicities	6

UM also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Other Business, Management & Marketing
• Hospitality Management
• Business Support & Assistant Services
• Entrepreneurial Studies
• International Business

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MT, the home state for The University of Montana.

Occupation	Jobs in MT	Average Salary in MT
Market Research Analysts and Marketing Specialists	1,370	$58,650
Business Professors	200	$77,100
Marketing Managers	190	$125,860

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Djembayz under License

More about our data sources and methodologies.