Business, Management & Marketing at Texas Tech University

Every business, management and marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the business, management and marketing program at Texas Tech University stacks up to those at other schools.

Texas Tech is located in Lubbock, Texas and has a total student population of 40,322. In 2021, 1,232 business, management and marketing majors received their bachelor's degree from Texas Tech.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

Texas Tech Business, Management & Marketing Degrees Available

• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing
• Doctorate Degree in Business, Management & Marketing

Online Classes Are Available at Texas Tech

Don't have the time or the flexibility in your schedule to take traditional classes? Online courses may be the perfect solution for you. They allow independent learners to study when and where they want to while offering the rigor of in-person classes.

For those who are interested in distance learning, Texas Tech does offer online courses in business, management and marketing for the following degree levels:

Texas Tech Business, Management & Marketing Rankings

The following rankings from College Factual show how the business, management and marketing progam at Texas Tech compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at Texas Tech is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Business, Management & Marketing Graduate Certificate Schools	44
Best Business, Management & Marketing Master’s Degree Schools	100
Best Business, Management & Marketing Bachelor’s Degree Schools	196

In 2021, 403 students received their master’s degree in business, management and marketing from Texas Tech. This makes it the #122 most popular school for business, management and marketing master’s degree candidates in the country.

There were 17 students who received their doctoral degrees in business, management and marketing, making the school the #46 most popular school in the United States for this category of students.

Business, Management & Marketing Student Demographics at Texas Tech

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Texas Tech University.

Texas Tech Business, Management & Marketing Bachelor’s Program

Of the 1,232 students who graduated with a bachelor’s in business, management and marketing from Texas Tech in 2021, 58% were men and 42% were women.

About 61% of those who receive a bachelor's degree in business, management and marketing at Texas Tech are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a bachelor's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	27
Black or African American	47
Hispanic or Latino	343
White	749
International Students	19
Other Races/Ethnicities	47

Texas Tech Business, Management & Marketing Master’s Program

The business, management and marketing program at Texas Tech awarded 403 master's degrees in 2020-2021. About 57% of these degrees went to men with the other 43% going to women.

Of the students who received a business, management and marketing master's degree from Texas Tech, 59% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	22
Black or African American	32
Hispanic or Latino	81
White	237
International Students	13
Other Races/Ethnicities	18

Texas Tech also has a doctoral program available in business, management and marketing. In 2021, 17 students graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

Business, Management & Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Texas Tech University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Business Administration & Management	480
Marketing	337
Finance & Financial Management	329
Accounting	326
General Business/Commerce	270
Management Sciences & Quantitative Methods	82
Hospitality Management	72
General Sales & Marketing	42
Human Resource Management	6

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Tech University.

Occupation	Jobs in TX	Average Salary in TX
Office Clerks	330,250	$36,210
Customer Service Representatives	282,940	$33,770
General and Operations Managers	195,730	$125,870
Secretaries and Administrative Assistants	176,480	$35,550
Bookkeeping, Accounting, and Auditing Clerks	131,250	$41,390

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Johan Hendrikse under License

More about our data sources and methodologies.