Marketing at East Carolina University

24% Racial-Ethnic Minorities* (Bachelor's)

If you plan to study marketing, take a look at what East Carolina University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

ECU is located in Greenville, North Carolina and approximately 28,798 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

ECU Marketing Degrees Available

Bachelor’s Degree in Marketing

ECU Marketing Rankings

The marketing major at ECU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at ECU

Take a look at the following statistics related to the make-up of the marketing majors at East Carolina University.

ECU Marketing Bachelor’s Program

52% Women

24% Racial-Ethnic Minorities*

For the most recent academic year available, 48% of marketing bachelor's degrees went to men and 52% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at ECU since its program graduates 5% more men than average.

About 75% of those who receive a bachelor's degree in marketing at ECU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from East Carolina University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	20
Hispanic or Latino	22
White	171
International Students	0
Other Races/Ethnicities	10

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from East Carolina University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	265

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for East Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Survey Researchers	350	$80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Luca Masters under License

More about our data sources and methodologies.

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