Marketing at York College of Pennsylvania

If you plan to study marketing, take a look at what York College of Pennsylvania has to offer and decide if the program is a good match for you. Get started with the following essential facts.

YCP is located in York, Pennsylvania and has a total student population of 4,039.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

YCP Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

YCP Marketing Rankings

The marketing major at YCP is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at YCP

Take a look at the following statistics related to the make-up of the marketing majors at York College of Pennsylvania.

YCP Marketing Bachelor’s Program

For the most recent academic year available, 60% of marketing bachelor's degrees went to men and 40% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at YCP since its program graduates 18% more men than average.

About 80% of those who receive a bachelor's degree in marketing at YCP are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from York College of Pennsylvania with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	2
White	16
International Students	0
Other Races/Ethnicities	1

YCP Marketing Master’s Program

For the most recent academic year available, 50% of marketing master's degrees went to men and 50% went to women. Nationwide, master's degree programs only see 42% men graduate in marketing each year. YCP does a better job at serving the male population as it supports 8% more men than average.

Of the students who received a marketing master's degree from YCP, 100% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from York College of Pennsylvania with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	4
International Students	0
Other Races/Ethnicities	0

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at York College of Pennsylvania. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	29
Other Marketing	7

Related Majors

• International Business
• Management Sciences & Quantitative Methods
• Hospitality Management
• Management Information Systems
• Entrepreneurial Studies

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for York College of Pennsylvania.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.