Marketing at Westfield State University

17% Racial-Ethnic Minorities* (Bachelor's)

What traits are you looking for in a marketing school? To help you decide if Westfield State University is right for you, we've gathered the following information about the school's marketing program.

Westfield is located in Westfield, Massachusetts and has a total student population of 5,395.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Westfield Marketing Degrees Available

Bachelor’s Degree in Marketing

Westfield Marketing Rankings

The marketing major at Westfield is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Westfield

Take a look at the following statistics related to the make-up of the marketing majors at Westfield State University.

Westfield Marketing Bachelor’s Program

44% Women

17% Racial-Ethnic Minorities*

For the most recent academic year available, 56% of marketing bachelor's degrees went to men and 44% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Westfield since its program graduates 13% more men than average.

About 83% of those who receive a bachelor's degree in marketing at Westfield are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Westfield State University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	1
White	15
International Students	0
Other Races/Ethnicities	1

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Westfield State University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Westfield State University.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By John Phelan under License

More about our data sources and methodologies.

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