Marketing at Western New England University

If you are interested in studying marketing, you may want to check out the program at Western New England University. The following information will help you decide if it is a good fit for you.

Western New England is located in Springfield, Massachusetts and has a total student population of 3,673. Of the 613 students who graduated with a bachelor’s degree from Western New England University in 2021, 37 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Western New England Marketing Degrees Available

• Bachelor’s Degree in Marketing

Western New England Marketing Rankings

The following rankings from College Factual show how the marketing progam at Western New England compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Western New England is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	142
Best Value Marketing Bachelor’s Degree Schools	589
Best Value Marketing Schools	769

Marketing Student Demographics at Western New England

Take a look at the following statistics related to the make-up of the marketing majors at Western New England University.

Western New England Marketing Bachelor’s Program

Of the 37 students who graduated with a bachelor’s in marketing from Western New England in 2021, 78% were men and 22% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Western New England since its program graduates 34% more men than average.

About 78% of those who receive a bachelor's degree in marketing at Western New England are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western New England University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	1
Hispanic or Latino	2
White	29
International Students	0
Other Races/Ethnicities	3

Western New England also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• International Business
• Management Sciences & Quantitative Methods
• General Business/Commerce
• Management Information Systems
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Western New England University.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bpayne4001 under License

More about our data sources and methodologies.