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Marketing at Western New England University

Marketing at Western New England University

If you are interested in studying marketing, you may want to check out the program at Western New England University. The following information will help you decide if it is a good fit for you.

Western New England is located in Springfield, Massachusetts and has a total student population of 3,673.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Western New England Marketing Degrees Available

  • Bachelor’s Degree in Marketing

Western New England Marketing Rankings

The marketing major at Western New England is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Western New England

Take a look at the following statistics related to the make-up of the marketing majors at Western New England University.

Western New England Marketing Bachelor’s Program

33% Women
19% Racial-Ethnic Minorities*
For the most recent academic year available, 67% of marketing bachelor's degrees went to men and 33% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at Western New England since its program graduates 24% more men than average.

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About 78% of those who receive a bachelor's degree in marketing at Western New England are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western New England University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 0
Black or African American 3
Hispanic or Latino 2
White 21
International Students 1
Other Races/Ethnicities 0

Concentrations Within Marketing

The following marketing concentations are available at Western New England University. The table shows all degrees awarded in this field awarded for all degree levels at Western New England University. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 21
Other Marketing 16

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Western New England University.

Occupation Jobs in MA Average Salary in MA
Market Research Analysts and Marketing Specialists 20,070 $74,510
Sales Managers 16,600 $151,010
Marketing Managers 14,350 $143,400
Business Professors 4,050 $126,040
Advertising and Promotions Managers 960 $132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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