Specialized Sales, Merchandising & Marketing at Western Michigan University
If you plan to study specialized sales, merchandising & marketing, take a look at what Western Michigan University has to offer and decide if the program is a good match for you. Get started with the following essential facts.WMU is located in Kalamazoo, Michigan and approximately 19,887 students attend the school each year.
Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.
WMU Specialized Sales, Merchandising & Marketing Degrees Available
- Bachelor’s Degree in Specialized Marketing
WMU Specialized Sales, Merchandising & Marketing Rankings
The specialized marketing major at WMU is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.
Specialized Marketing Student Demographics at WMU
Take a look at the following statistics related to the make-up of the specialized marketing majors at Western Michigan University.
WMU Specialized Sales, Merchandising & Marketing Bachelor’s Program
About 75% of those who receive a bachelor's degree in specialized marketing at WMU are white. This is above average for this degree on the nationwide level.
The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in specialized marketing.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 2 |
| Hispanic or Latino | 4 |
| White | 18 |
| International Students | 0 |
| Other Races/Ethnicities | 0 |
Concentrations Within Specialized Sales, Merchandising & Marketing
The following specialized marketing concentations are available at Western Michigan University. The completion numbers here include all graduates who receive any type of degree in this field from Western Michigan University. Some of these focus areas may not be available for your degree level.
| Concentration | Annual Degrees Awarded |
|---|---|
| Fashion Merchandising | 27 |
| Tourism and Travel Services Marketing Operations | 6 |
Related Majors
- Management Information Systems
- Entrepreneurial Studies
- Management Sciences & Quantitative Methods
- Human Resource Management
- Finance & Financial Management
Careers That Specialized Marketing Grads May Go Into
A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.
| Occupation | Jobs in MI | Average Salary in MI |
|---|---|---|
| Wholesale and Manufacturing Sales Representatives | 47,860 | $75,130 |
| Retail Sales Supervisors | 33,330 | $45,300 |
| Securities, Commodities, and Financial Services Sales Agents | 8,670 | $79,320 |
| Parts Salespersons | 8,160 | $32,900 |
| Sales Supervisors | 7,160 | $81,230 |
References
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Image Credit: By TheKuLeR under License
More about our data sources and methodologies.
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