Marketing/Marketing Management, General at Western Michigan University

If you plan to study marketing/marketing management, general, take a look at what Western Michigan University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WMU is located in Kalamazoo, Michigan and has a total student population of 19,887.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

WMU Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

WMU Marketing/Marketing Management, General Rankings

The marketing management major at WMU is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Management Student Demographics at WMU

Take a look at the following statistics related to the make-up of the marketing management majors at Western Michigan University.

WMU Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 51% of marketing management bachelor's degrees went to men and 49% went to women. The typical marketing management bachelor's degree program is made up of only 43% men. So male students are more repesented at WMU since its program graduates 8% more men than average.

About 70% of those who receive a bachelor's degree in marketing management at WMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	11
Hispanic or Latino	8
White	78
International Students	8
Other Races/Ethnicities	5

Related Majors

• Other Marketing

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By TheKuLeR under License

More about our data sources and methodologies.