Marketing at Western Illinois University

If you plan to study marketing, take a look at what Western Illinois University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

WIU is located in Macomb, Illinois and has a total student population of 7,490. Of the 1,560 students who graduated with a bachelor’s degree from Western Illinois University in 2021, 22 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WIU Marketing Degrees Available

• Bachelor’s Degree in Marketing

WIU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how WIU performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at WIU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Schools	188

Earnings of WIU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at WIU is $35,243. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at WIU

Take a look at the following statistics related to the make-up of the marketing majors at Western Illinois University.

WIU Marketing Bachelor’s Program

Of the 22 students who graduated with a bachelor’s in marketing from WIU in 2021, 50% were men and 50% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at WIU since its program graduates 5% more men than average.

About 68% of those who receive a bachelor's degree in marketing at WIU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Illinois University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	2
White	15
International Students	0
Other Races/Ethnicities	1

WIU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Specialized Sales, Merchandising & Marketing
• Business/Managerial Economics
• Hospitality Management
• Construction Management
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Western Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By IlliniGradResearch under License

More about our data sources and methodologies.