Marketing at Western Governors University

What traits are you looking for in a marketing school? To help you decide if Western Governors University is right for you, we've gathered the following information about the school's marketing program.

WGU is located in Salt Lake City, Utah and has a total student population of 147,866. In the 2020-2021 academic year, 673 students received a bachelor's degree in marketing from WGU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WGU Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at WGU

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

WGU does offer online education options in marketing for the following degree levels for those interested in distance learning:

• Bachelor’s Degree

WGU Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how WGU performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at WGU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing Bachelor’s Degree Schools	1
Most Popular Online Marketing Schools	1
Best Marketing Bachelor’s Degree Schools	24
Best Marketing Schools	34
	55
Most Focused Marketing Bachelor’s Degree Schools	533

Earnings of WGU Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at WGU is $50,866. This is 22% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at WGU

Take a look at the following statistics related to the make-up of the marketing majors at Western Governors University.

WGU Marketing Bachelor’s Program

Of the 673 students who graduated with a bachelor’s in marketing from WGU in 2021, 44% were men and 56% were women.

About 71% of those who receive a bachelor's degree in marketing at WGU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Governors University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	27
Black or African American	34
Hispanic or Latino	63
White	481
International Students	0
Other Races/Ethnicities	68

WGU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• General Sales & Marketing
• Human Resource Management
• Management Information Systems
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Western Governors University.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Survey Researchers	260	$53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.