Marketing at Western Governors University

What traits are you looking for in a marketing school? To help you decide if Western Governors University is right for you, we've gathered the following information about the school's marketing program.

WGU is located in Salt Lake City, Utah and has a total student population of 147,866.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WGU Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

WGU Marketing Rankings

The marketing major at WGU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at WGU

Take a look at the following statistics related to the make-up of the marketing majors at Western Governors University.

WGU Marketing Bachelor’s Program

For the most recent academic year available, 41% of marketing bachelor's degrees went to men and 59% went to women.

About 66% of those who receive a bachelor's degree in marketing at WGU are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Governors University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	19
Black or African American	39
Hispanic or Latino	49
White	347
International Students	0
Other Races/Ethnicities	74

WGU Marketing Master’s Program

For the most recent academic year available, 43% of marketing master's degrees went to men and 57% went to women.

Of the students who received a marketing master's degree from WGU, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Governors University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	1
Hispanic or Latino	1
White	14
International Students	0
Other Races/Ethnicities	4

Concentrations Within Marketing

The following marketing concentations are available at Western Governors University. The table shows all degrees awarded in this field awarded for all degree levels at Western Governors University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	673

Related Majors

• General Sales & Marketing
• Human Resource Management
• Management Information Systems
• Accounting
• Business Administration & Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Western Governors University.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Survey Researchers	260	$53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.