Marketing at Western Carolina University

15% Racial-Ethnic Minorities* (Bachelor's)

What traits are you looking for in a marketing school? To help you decide if Western Carolina University is right for you, we've gathered the following information about the school's marketing program.

WCU is located in Cullowhee, North Carolina and approximately 12,243 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WCU Marketing Degrees Available

Bachelor’s Degree in Marketing
Master’s Degree in Marketing

WCU Marketing Rankings

The marketing major at WCU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at WCU

Take a look at the following statistics related to the make-up of the marketing majors at Western Carolina University.

WCU Marketing Bachelor’s Program

49% Women

15% Racial-Ethnic Minorities*

For the most recent academic year available, 51% of marketing bachelor's degrees went to men and 49% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at WCU since its program graduates 9% more men than average.

About 80% of those who receive a bachelor's degree in marketing at WCU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	7
Hispanic or Latino	8
White	121
International Students	2
Other Races/Ethnicities	12

WCU Marketing Master’s Program

44% Women

33% Racial-Ethnic Minorities*

For the most recent academic year available, 56% of marketing master's degrees went to men and 44% went to women. Nationwide, master's degree programs only see 42% men graduate in marketing each year. WCU does a better job at serving the male population as it supports 13% more men than average.

Of the students who received a marketing master's degree from WCU, 67% were white. This is above average for this degree on the natiowide level. In the marketing master's program at this school, racial-ethnic minorities make up 33% of degree recipients. That is 3% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	1
White	6
International Students	0
Other Races/Ethnicities	1

Concentrations Within Marketing

The following marketing concentations are available at Western Carolina University. The table shows all degrees awarded in this field awarded for all degree levels at Western Carolina University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	84
Other Marketing	59

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Western Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Market Research Analysts and Marketing Specialists	17,450	$69,170
Sales Managers	6,790	$147,690
Marketing Managers	6,150	$145,180
Business Professors	3,440	$88,470
Survey Researchers	350	$80,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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