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Business, Management & Marketing at Western Carolina University

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Business, Management & Marketing at Western Carolina University

Every business, management and marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the business, management and marketing program at Western Carolina University stacks up to those at other schools.

WCU is located in Cullowhee, North Carolina and approximately 12,243 students attend the school each year. In the 2020-2021 academic year, 553 students received a bachelor's degree in business, management and marketing from WCU.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

WCU Business, Management & Marketing Degrees Available

  • Bachelor’s Degree in Business, Management & Marketing
  • Master’s Degree in Business, Management & Marketing

Online Classes Are Available at WCU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

WCU does offer online education options in business, management and marketing for the following degree levels for those interested in distance learning:

  • Bachelor’s Degree
  • Master’s Degree

WCU Business, Management & Marketing Rankings

The following rankings from College Factual show how the business, management and marketing progam at WCU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at WCU is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Best Value Business, Management & Marketing Bachelor’s Degree Schools 40
Most Popular Online Business, Management & Marketing Bachelor’s Degree Schools 59
1,375

In 2021, 140 students received their master’s degree in business, management and marketing from WCU. This makes it the #353 most popular school for business, management and marketing master’s degree candidates in the country.

Business, Management & Marketing Student Demographics at WCU

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Western Carolina University.

WCU Business, Management & Marketing Bachelor’s Program

43% Women
18% Racial-Ethnic Minorities*
Of the 553 business, management and marketing students who graduated with a bachelor's degree in 2020-2021 from WCU, about 57% were men and 43% were women.

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About 78% of those who receive a bachelor's degree in business, management and marketing at WCU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a bachelor's in business, management and marketing.

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Race/Ethnicity Number of Students
Asian 11
Black or African American 31
Hispanic or Latino 33
White 434
International Students 11
Other Races/Ethnicities 33

WCU Business, Management & Marketing Master’s Program

53% Women
31% Racial-Ethnic Minorities*
During the 2020-2021 academic year, 140 students graduated with a master's degree in business, management and marketing from WCU. About 47% were men and 53% were women.

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Of the students who received a business, management and marketing master's degree from WCU, 66% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a master's in business, management and marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 22
Hispanic or Latino 12
White 92
International Students 5
Other Races/Ethnicities 8

WCU also has a doctoral program available in business, management and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

The following business, management and marketing concentations are available at Western Carolina University. The table shows all degrees awarded in this field awarded for all degree levels at Western Carolina University. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Business Administration & Management 333
Marketing 143
Accounting 75
Finance & Financial Management 51
Management Information Systems 42
Human Resource Management 35
Hospitality Management 33
Entrepreneurial Studies 12

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Western Carolina University.

Occupation Jobs in NC Average Salary in NC
Customer Service Representatives 94,420 $34,690
Office Clerks 82,630 $32,270
Secretaries and Administrative Assistants 55,380 $36,630
General and Operations Managers 54,330 $131,600
Bookkeeping, Accounting, and Auditing Clerks 46,570 $39,590

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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