Business, Management & Marketing at Western Carolina University

What traits are you looking for in a business, management & marketing school? To help you decide if Western Carolina University is right for you, we've gathered the following information about the school's business, management & marketing program.

WCU is located in Cullowhee, North Carolina and approximately 12,243 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

WCU Business, Management & Marketing Degrees Available

• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing

Online Classes Are Available at WCU

Online courses are a good option for students who need a more flexible schedule that allows them to pursue an education when and where they want. Whether you're going to school part-time or full-time, you may find distance education the right choice for you.

For those who are interested in distance learning, WCU does offer online courses in business, management & marketing for the following degree levels:

• Bachelor’s Degree
• Master’s Degree

WCU Business, Management & Marketing Rankings

The business, management & marketing major at WCU is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Business, Management & Marketing Student Demographics at WCU

Take a look at the following statistics related to the make-up of the business, management & marketing majors at Western Carolina University.

WCU Business, Management & Marketing Bachelor’s Program

For the most recent academic year available, 51% of business, management & marketing bachelor's degrees went to men and 49% went to women.

About 80% of those who receive a bachelor's degree in business, management & marketing at WCU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a bachelor's in business, management & marketing.

Race/Ethnicity	Number of Students
Asian	8
Black or African American	31
Hispanic or Latino	37
White	490
International Students	10
Other Races/Ethnicities	36

WCU Business, Management & Marketing Master’s Program

For the most recent academic year available, 38% of business, management & marketing master's degrees went to men and 62% went to women.

Of the students who received a business, management & marketing master's degree from WCU, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Carolina University with a master's in business, management & marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	16
Hispanic or Latino	11
White	82
International Students	4
Other Races/Ethnicities	7

Concentrations Within Business, Management & Marketing

If you plan to be a business, management & marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Western Carolina University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Business Administration & Management	333
Marketing	143
Accounting	75
Finance & Financial Management	51
Management Information Systems	42
Human Resource Management	35
Hospitality Management	33
Entrepreneurial Studies	12

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management & marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NC, the home state for Western Carolina University.

Occupation	Jobs in NC	Average Salary in NC
Customer Service Representatives	94,420	$34,690
Office Clerks	82,630	$32,270
Secretaries and Administrative Assistants	55,380	$36,630
General and Operations Managers	54,330	$131,600
Bookkeeping, Accounting, and Auditing Clerks	46,570	$39,590

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.