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Marketing at West Virginia University

Marketing at West Virginia University

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at West Virginia University stacks up to those at other schools.

WVU is located in Morgantown, West Virginia and approximately 26,269 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WVU Marketing Degrees Available

  • Bachelor’s Degree in Marketing

WVU Marketing Rankings

The marketing major at WVU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at WVU

Take a look at the following statistics related to the make-up of the marketing majors at West Virginia University.

WVU Marketing Bachelor’s Program

55% Women
10% Racial-Ethnic Minorities*
For the most recent academic year available, 45% of marketing bachelor's degrees went to men and 55% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at WVU since its program graduates 2% more men than average.

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About 86% of those who receive a bachelor's degree in marketing at WVU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from West Virginia University with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 3
Hispanic or Latino 6
White 133
International Students 3
Other Races/Ethnicities 8

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from West Virginia University. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 124

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WV, the home state for West Virginia University.

Occupation Jobs in WV Average Salary in WV
Market Research Analysts and Marketing Specialists 1,010 $45,760
Sales Managers 840 $102,280
Business Professors 750 $66,340
Marketing Managers 350 $95,380
Advertising and Promotions Managers 50 $105,150

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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