Marketing at University of Utah

25% Racial-Ethnic Minorities* (Bachelor's)

If you plan to study marketing, take a look at what University of Utah has to offer and decide if the program is a good match for you. Get started with the following essential facts.

U of U is located in Salt Lake City, Utah and has a total student population of 33,081.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

U of U Marketing Degrees Available

Bachelor’s Degree in Marketing

U of U Marketing Rankings

The marketing major at U of U is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at U of U

Take a look at the following statistics related to the make-up of the marketing majors at University of Utah.

U of U Marketing Bachelor’s Program

47% Women

25% Racial-Ethnic Minorities*

For the most recent academic year available, 53% of marketing bachelor's degrees went to men and 47% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at U of U since its program graduates 11% more men than average.

About 70% of those who receive a bachelor's degree in marketing at U of U are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Utah with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	11
Black or African American	1
Hispanic or Latino	14
White	103
International Students	6
Other Races/Ethnicities	13

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Utah. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	130

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for University of Utah.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Survey Researchers	260	$53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By University of Utah under License

More about our data sources and methodologies.

Course Advisor provides higher-education, college and university, degree, program, career, salary, and other helpful information to students, faculty, institutions, and other internet audiences. Presented information and data are subject to change. Inclusion on this website does not imply or represent a direct relationship with the company, school, or brand. Information, though believed correct at time of publication, may not be correct, and no warranty is provided. Contact the schools to verify any information before relying on it. Financial aid may be available for those who qualify. The displayed options may include sponsored or recommended results, not necessarily based on your preferences.

Find Affordable College Courses