Marketing at University of Utah

If you plan to study marketing, take a look at what University of Utah has to offer and decide if the program is a good match for you. Get started with the following essential facts.

U of U is located in Salt Lake City, Utah and has a total student population of 33,081. In the 2020-2021 academic year, 130 students received a bachelor's degree in marketing from U of U.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

U of U Marketing Degrees Available

• Bachelor’s Degree in Marketing

U of U Marketing Rankings

The following rankings from College Factual show how the marketing progam at U of U compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at U of U is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Bachelor’s Degree Schools	210
Best Value Marketing Schools	358

In 2021, 0 student received their master’s degree in marketing from U of U. This is the #114 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from U of U Make?

The median salary of marketing students who receive their bachelor's degree at U of U is $46,721. This is great news for graduates of the program, since this figure is 12% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at U of U

Take a look at the following statistics related to the make-up of the marketing majors at University of Utah.

U of U Marketing Bachelor’s Program

For the most recent academic year available, 45% of marketing bachelor's degrees went to men and 55% went to women.

About 68% of those who receive a bachelor's degree in marketing at U of U are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Utah with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	2
Hispanic or Latino	23
White	89
International Students	2
Other Races/Ethnicities	8

U of U also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• General Business/Commerce
• Management Information Systems
• Real Estate
• Entrepreneurial Studies
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for University of Utah.

Occupation	Jobs in UT	Average Salary in UT
Market Research Analysts and Marketing Specialists	7,860	$57,660
Sales Managers	4,430	$122,190
Marketing Managers	2,940	$115,230
Business Professors	770	$96,460
Survey Researchers	260	$53,020

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By University of Utah under License

More about our data sources and methodologies.