Marketing at University of the Southwest

If you plan to study marketing, take a look at what University of the Southwest has to offer and decide if the program is a good match for you. Get started with the following essential facts.

USW is located in Hobbs, New Mexico and approximately 904 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USW Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

USW Marketing Rankings

The marketing major at USW is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at USW

Take a look at the following statistics related to the make-up of the marketing majors at University of the Southwest.

USW Marketing Bachelor’s Program

For the most recent academic year available, 100% of marketing bachelor's degrees went to men and 0% went to women.

The following table and chart show the race/ethnicity for students who recently graduated from University of the Southwest with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	0
White	0
International Students	1
Other Races/Ethnicities	0

USW Marketing Master’s Program

For the most recent academic year available, 33% of marketing master's degrees went to men and 67% went to women.

In the marketing master's program at this school, racial-ethnic minorities make up 67% of degree recipients. That is 36% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of the Southwest with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	2
White	0
International Students	0
Other Races/Ethnicities	1

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of the Southwest. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	5

Related Majors

• Management Sciences & Quantitative Methods
• Other Business, Management & Marketing
• International Business
• Human Resource Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for NM, the home state for University of the Southwest.

Occupation	Jobs in NM	Average Salary in NM
Market Research Analysts and Marketing Specialists	1,530	$57,010
Sales Managers	970	$105,240
Marketing Managers	350	$100,320
Business Professors	220	$78,890
Advertising and Promotions Managers	100	$81,210

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bildungsroman under License

More about our data sources and methodologies.