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Marketing at University of South Florida - Main Campus

Marketing at University of South Florida - Main Campus

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of South Florida - Main Campus stacks up to those at other schools.

USF Tampa is located in Tampa, Florida and has a total student population of 50,626.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USF Tampa Marketing Degrees Available

  • Bachelor’s Degree in Marketing
  • Master’s Degree in Marketing

USF Tampa Marketing Rankings

The marketing major at USF Tampa is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at USF Tampa

Take a look at the following statistics related to the make-up of the marketing majors at University of South Florida - Main Campus.

USF Tampa Marketing Bachelor’s Program

57% Women
36% Racial-Ethnic Minorities*
For the most recent academic year available, 43% of marketing bachelor's degrees went to men and 57% went to women.

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About 54% of those who receive a bachelor's degree in marketing at USF Tampa are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 6% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of South Florida - Main Campus with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 24
Black or African American 23
Hispanic or Latino 80
White 209
International Students 27
Other Races/Ethnicities 21

USF Tampa Marketing Master’s Program

59% Women
27% Racial-Ethnic Minorities*
For the most recent academic year available, 41% of marketing master's degrees went to men and 59% went to women.

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The following table and chart show the race/ethnicity for students who recently graduated from University of South Florida - Main Campus with a master's in marketing.

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Race/Ethnicity Number of Students
Asian 3
Black or African American 3
Hispanic or Latino 8
White 22
International Students 15
Other Races/Ethnicities 0

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of South Florida - Main Campus. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 463
Other Marketing 22

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for FL, the home state for University of South Florida - Main Campus.

Occupation Jobs in FL Average Salary in FL
Market Research Analysts and Marketing Specialists 34,950 $64,730
Sales Managers 20,060 $125,050
Marketing Managers 9,700 $119,450
Business Professors 3,190 $94,370
Advertising and Promotions Managers 1,040 $98,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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