Marketing at University of South Dakota

If you are interested in studying marketing, you may want to check out the program at University of South Dakota. The following information will help you decide if it is a good fit for you.

USD is located in Vermillion, South Dakota and has a total student population of 9,459. Of the 1,333 students who graduated with a bachelor’s degree from University of South Dakota in 2021, 35 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

USD Marketing Degrees Available

• Bachelor’s Degree in Marketing

USD Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how USD performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at USD is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Bachelor’s Degree Schools	48

Earnings of USD Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at USD is $36,756. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

Marketing Student Demographics at USD

Take a look at the following statistics related to the make-up of the marketing majors at University of South Dakota.

USD Marketing Bachelor’s Program

For the most recent academic year available, 60% of marketing bachelor's degrees went to men and 40% went to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at USD since its program graduates 15% more men than average.

About 94% of those who receive a bachelor's degree in marketing at USD are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of South Dakota with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	1
White	33
International Students	0
Other Races/Ethnicities	1

USD also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• Human Resource Management
• Management Sciences & Quantitative Methods
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for SD, the home state for University of South Dakota.

Occupation	Jobs in SD	Average Salary in SD
Market Research Analysts and Marketing Specialists	940	$55,430
Sales Managers	330	$128,760
Business Professors	270	$84,620
Marketing Managers	70	$145,400

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Ammodramus under License

More about our data sources and methodologies.