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Marketing at University of South Carolina - Columbia

Marketing at University of South Carolina - Columbia

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of South Carolina - Columbia stacks up to those at other schools.

UofSC is located in Columbia, South Carolina and has a total student population of 35,470.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UofSC Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UofSC Marketing Rankings

The marketing major at UofSC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UofSC

Take a look at the following statistics related to the make-up of the marketing majors at University of South Carolina - Columbia.

UofSC Marketing Bachelor’s Program

65% Women
12% Racial-Ethnic Minorities*
For the most recent academic year available, 35% of marketing bachelor's degrees went to men and 65% went to women.

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About 86% of those who receive a bachelor's degree in marketing at UofSC are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of South Carolina - Columbia with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 12
Black or African American 13
Hispanic or Latino 13
White 316
International Students 6
Other Races/Ethnicities 7

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of South Carolina - Columbia. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 335

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for SC, the home state for University of South Carolina - Columbia.

Occupation Jobs in SC Average Salary in SC
Market Research Analysts and Marketing Specialists 6,210 $60,290
Sales Managers 3,460 $118,750
Marketing Managers 1,720 $111,460
Business Professors 1,140 $99,630
Advertising and Promotions Managers 150 $109,980

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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