Marketing at University of Scranton

What traits are you looking for in a marketing school? To help you decide if University of Scranton is right for you, we've gathered the following information about the school's marketing program.

University of Scranton is located in Scranton, Pennsylvania and approximately 4,957 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

University of Scranton Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

University of Scranton Marketing Rankings

The marketing major at University of Scranton is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at University of Scranton

Take a look at the following statistics related to the make-up of the marketing majors at University of Scranton.

University of Scranton Marketing Bachelor’s Program

For the most recent academic year available, 62% of marketing bachelor's degrees went to men and 38% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at University of Scranton since its program graduates 20% more men than average.

About 76% of those who receive a bachelor's degree in marketing at University of Scranton are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Scranton with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	0
Hispanic or Latino	6
White	22
International Students	0
Other Races/Ethnicities	1

University of Scranton Marketing Master’s Program

For the most recent academic year available, 54% of marketing master's degrees went to men and 46% went to women. Nationwide, master's degree programs only see 42% men graduate in marketing each year. University of Scranton does a better job at serving the male population as it supports 11% more men than average.

Of the students who received a marketing master's degree from University of Scranton, 54% were white. This is below average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Scranton with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	0
White	7
International Students	4
Other Races/Ethnicities	1

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Scranton. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	40

Related Majors

• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• International Business
• Human Resource Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for PA, the home state for University of Scranton.

Occupation	Jobs in PA	Average Salary in PA
Market Research Analysts and Marketing Specialists	26,750	$68,630
Sales Managers	8,300	$151,620
Marketing Managers	7,510	$154,700
Business Professors	5,490	$91,520
Survey Researchers	510	$60,810

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Scanlan of English Wikipedia under License

More about our data sources and methodologies.