Marketing/Marketing Management, General at University of Massachusetts Amherst

If you are interested in studying marketing/marketing management, general, you may want to check out the program at University of Massachusetts Amherst. The following information will help you decide if it is a good fit for you.

UMass Amherst is located in Amherst, Massachusetts and approximately 31,642 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing/Marketing Management, General section at the bottom of this page.

UMass Amherst Marketing/Marketing Management, General Degrees Available

• Bachelor’s Degree in Marketing Management

UMass Amherst Marketing/Marketing Management, General Rankings

The marketing management major at UMass Amherst is not ranked on College Factual’s Best Colleges and Universities for Marketing/Marketing Management, General. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Management Student Demographics at UMass Amherst

Take a look at the following statistics related to the make-up of the marketing management majors at University of Massachusetts Amherst.

UMass Amherst Marketing/Marketing Management, General Bachelor’s Program

For the most recent academic year available, 45% of marketing management bachelor's degrees went to men and 55% went to women. The typical marketing management bachelor's degree program is made up of only 43% men. So male students are more repesented at UMass Amherst since its program graduates 2% more men than average.

About 67% of those who receive a bachelor's degree in marketing management at UMass Amherst are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing management.

Race/Ethnicity	Number of Students
Asian	14
Black or African American	3
Hispanic or Latino	17
White	137
International Students	11
Other Races/Ethnicities	22

Related Majors

Careers That Marketing Management Grads May Go Into

A degree in marketing management can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for University of Massachusetts Amherst.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Lion Hirth under License

More about our data sources and methodologies.