Marketing at University of Massachusetts Amherst

What traits are you looking for in a marketing school? To help you decide if University of Massachusetts Amherst is right for you, we've gathered the following information about the school's marketing program.

UMass Amherst is located in Amherst, Massachusetts and approximately 31,642 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UMass Amherst Marketing Degrees Available

• Bachelor’s Degree in Marketing

UMass Amherst Marketing Rankings

The marketing major at UMass Amherst is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UMass Amherst

Take a look at the following statistics related to the make-up of the marketing majors at University of Massachusetts Amherst.

UMass Amherst Marketing Bachelor’s Program

For the most recent academic year available, 45% of marketing bachelor's degrees went to men and 55% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at UMass Amherst since its program graduates 2% more men than average.

About 67% of those who receive a bachelor's degree in marketing at UMass Amherst are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Massachusetts Amherst with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	14
Black or African American	3
Hispanic or Latino	17
White	137
International Students	11
Other Races/Ethnicities	22

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at University of Massachusetts Amherst. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	150

Related Majors

• Management Information Systems
• Human Resource Management
• Management Sciences & Quantitative Methods
• Hospitality Management
• Finance & Financial Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for University of Massachusetts Amherst.

Occupation	Jobs in MA	Average Salary in MA
Market Research Analysts and Marketing Specialists	20,070	$74,510
Sales Managers	16,600	$151,010
Marketing Managers	14,350	$143,400
Business Professors	4,050	$126,040
Advertising and Promotions Managers	960	$132,370

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Lion Hirth under License

More about our data sources and methodologies.