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Marketing at University of Louisville

Marketing at University of Louisville

If you are interested in studying marketing, you may want to check out the program at University of Louisville. The following information will help you decide if it is a good fit for you.

UofL is located in Louisville, Kentucky and has a total student population of 22,211.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UofL Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UofL Marketing Rankings

The marketing major at UofL is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UofL

Take a look at the following statistics related to the make-up of the marketing majors at University of Louisville.

UofL Marketing Bachelor’s Program

60% Women
24% Racial-Ethnic Minorities*
For the most recent academic year available, 40% of marketing bachelor's degrees went to men and 60% went to women.

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About 72% of those who receive a bachelor's degree in marketing at UofL are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Louisville with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 5
Black or African American 11
Hispanic or Latino 9
White 91
International Students 5
Other Races/Ethnicities 5

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Louisville. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 156

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for University of Louisville.

Occupation Jobs in KY Average Salary in KY
Market Research Analysts and Marketing Specialists 4,650 $58,190
Sales Managers 3,310 $121,260
Marketing Managers 1,720 $116,140
Business Professors 630 $85,970
Advertising and Promotions Managers 190 $99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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