Marketing at University of Kentucky

If you are interested in studying marketing, you may want to check out the program at University of Kentucky. The following information will help you decide if it is a good fit for you.

UK is located in Lexington, Kentucky and approximately 29,986 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UK Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UK Marketing Rankings

The marketing major at UK is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UK

Take a look at the following statistics related to the make-up of the marketing majors at University of Kentucky.

UK Marketing Bachelor’s Program

For the most recent academic year available, 43% of marketing bachelor's degrees went to men and 57% went to women.

About 82% of those who receive a bachelor's degree in marketing at UK are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Kentucky with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	9
Hispanic or Latino	19
White	314
International Students	10
Other Races/Ethnicities	28

UK Marketing Master’s Program

For the most recent academic year available, 9% of marketing master's degrees went to men and 91% went to women.

Of the students who received a marketing master's degree from UK, 68% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Kentucky with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	0
Hispanic or Latino	0
White	15
International Students	1
Other Races/Ethnicities	5

Concentrations Within Marketing

The following marketing concentations are available at University of Kentucky. The table shows all degrees awarded in this field awarded for all degree levels at University of Kentucky. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	343

Related Majors

• Management Sciences & Quantitative Methods
• Business Administration & Management
• Hospitality Management
• Business/Managerial Economics
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for University of Kentucky.

Occupation	Jobs in KY	Average Salary in KY
Market Research Analysts and Marketing Specialists	4,650	$58,190
Sales Managers	3,310	$121,260
Marketing Managers	1,720	$116,140
Business Professors	630	$85,970
Advertising and Promotions Managers	190	$99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Seicer under License

More about our data sources and methodologies.