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Marketing at University of Kentucky

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Marketing at University of Kentucky

If you are interested in studying marketing, you may want to check out the program at University of Kentucky. The following information will help you decide if it is a good fit for you.

UK is located in Lexington, Kentucky and approximately 29,986 students attend the school each year. In the 2020-2021 academic year, 343 students received a bachelor's degree in marketing from UK.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UK Marketing Degrees Available

  • Bachelor’s Degree in Marketing

UK Marketing Rankings

The marketing major at UK is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

How Much Do Marketing Graduates from UK Make?

The median salary of marketing students who receive their bachelor's degree at UK is $38,713. This is less than $41,682, which is the national average of all marketing majors in the nation who earn bachelor's degrees.

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Marketing Student Demographics at UK

Take a look at the following statistics related to the make-up of the marketing majors at University of Kentucky.

UK Marketing Bachelor’s Program

59% Women
12% Racial-Ethnic Minorities*
In the 2020-2021 academic year, 343 students earned a bachelor's degree in marketing from UK. About 59% of these graduates were women and the other 41% were men.

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About 80% of those who receive a bachelor's degree in marketing at UK are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Kentucky with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 6
Black or African American 7
Hispanic or Latino 14
White 274
International Students 17
Other Races/Ethnicities 25

UK also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for KY, the home state for University of Kentucky.

Occupation Jobs in KY Average Salary in KY
Market Research Analysts and Marketing Specialists 4,650 $58,190
Sales Managers 3,310 $121,260
Marketing Managers 1,720 $116,140
Business Professors 630 $85,970
Advertising and Promotions Managers 190 $99,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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