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Marketing at University of Iowa

Marketing at University of Iowa

What traits are you looking for in a marketing school? To help you decide if University of Iowa is right for you, we've gathered the following information about the school's marketing program.

Iowa is located in Iowa City, Iowa and has a total student population of 30,318.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Iowa Marketing Degrees Available

  • Bachelor’s Degree in Marketing

Iowa Marketing Rankings

The marketing major at Iowa is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at Iowa

Take a look at the following statistics related to the make-up of the marketing majors at University of Iowa.

Iowa Marketing Bachelor’s Program

59% Women
13% Racial-Ethnic Minorities*
For the most recent academic year available, 41% of marketing bachelor's degrees went to men and 59% went to women.

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About 84% of those who receive a bachelor's degree in marketing at Iowa are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Iowa with a bachelor's in marketing.

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Race/Ethnicity Number of Students
Asian 6
Black or African American 4
Hispanic or Latino 23
White 254
International Students 3
Other Races/Ethnicities 11

Concentrations Within Marketing

If you plan to be a marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at University of Iowa. A concentration may not be available for your level.

Concentration Annual Degrees Awarded
Marketing/Marketing Management, General 261

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IA, the home state for University of Iowa.

Occupation Jobs in IA Average Salary in IA
Market Research Analysts and Marketing Specialists 4,970 $59,270
Sales Managers 3,200 $117,170
Marketing Managers 2,470 $109,450
Business Professors 1,110 $114,450
Advertising and Promotions Managers 200 $113,030

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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