Marketing at University of Iowa

What traits are you looking for in a marketing school? To help you decide if University of Iowa is right for you, we've gathered the following information about the school's marketing program.

Iowa is located in Iowa City, Iowa and has a total student population of 30,318. In 2021, 244 marketing majors received their bachelor's degree from Iowa.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Iowa Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at Iowa

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Are you one of the many who prefer to take online classes? Iowa offers distance education options for marketing at the following degree levels:

Iowa Marketing Rankings

The following rankings from College Factual show how the marketing progam at Iowa compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Iowa is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Online Marketing Graduate Certificate Schools	7
Most Focused Marketing Graduate Certificate Schools	20
Most Popular Online Marketing Schools	72

Earnings of Iowa Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Iowa is $48,634. This is great news for graduates of the program, since this figure is 17% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Iowa

Take a look at the following statistics related to the make-up of the marketing majors at University of Iowa.

Iowa Marketing Bachelor’s Program

During the 2020-2021 academic year, 244 students graduated with a bachelor's degree in marketing from Iowa. About 43% were men and 57% were women.

About 84% of those who receive a bachelor's degree in marketing at Iowa are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Iowa with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	4
Hispanic or Latino	12
White	205
International Students	10
Other Races/Ethnicities	8

Iowa also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• International Business
• Insurance
• Hospitality Management
• Entrepreneurial Studies
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IA, the home state for University of Iowa.

Occupation	Jobs in IA	Average Salary in IA
Market Research Analysts and Marketing Specialists	4,970	$59,270
Sales Managers	3,200	$117,170
Marketing Managers	2,470	$109,450
Business Professors	1,110	$114,450
Advertising and Promotions Managers	200	$113,030

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By KMSatoh202 under License

More about our data sources and methodologies.