Marketing at University of Houston

If you plan to study marketing, take a look at what University of Houston has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UH is located in Houston, Texas and has a total student population of 47,090.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UH Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UH Marketing Rankings

The marketing major at UH is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UH

Take a look at the following statistics related to the make-up of the marketing majors at University of Houston.

UH Marketing Bachelor’s Program

For the most recent academic year available, 38% of marketing bachelor's degrees went to men and 62% went to women.

Prospective students may be interested in knowing that this school graduates 40% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Houston with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	66
Black or African American	25
Hispanic or Latino	118
White	75
International Students	13
Other Races/Ethnicities	18

UH Marketing Master’s Program

For the most recent academic year available, 34% of marketing master's degrees went to men and 66% went to women.

In the marketing master's program at this school, racial-ethnic minorities make up 66% of degree recipients. That is 35% better than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from University of Houston with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	7
Black or African American	7
Hispanic or Latino	10
White	9
International Students	4
Other Races/Ethnicities	1

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at University of Houston. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	321

Related Majors

• General Business/Commerce
• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Business/Corporate Communications
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for University of Houston.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By RJN2 under License

More about our data sources and methodologies.