Marketing at University of Connecticut

31% Racial-Ethnic Minorities* (Bachelor's)

What traits are you looking for in a marketing school? To help you decide if University of Connecticut is right for you, we've gathered the following information about the school's marketing program.

UCONN is located in Storrs, Connecticut and has a total student population of 27,215.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UCONN Marketing Degrees Available

Bachelor’s Degree in Marketing

UCONN Marketing Rankings

The marketing major at UCONN is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UCONN

Take a look at the following statistics related to the make-up of the marketing majors at University of Connecticut.

UCONN Marketing Bachelor’s Program

54% Women

31% Racial-Ethnic Minorities*

For the most recent academic year available, 46% of marketing bachelor's degrees went to men and 54% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at UCONN since its program graduates 4% more men than average.

About 58% of those who receive a bachelor's degree in marketing at UCONN are white. This is below average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Connecticut with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	9
Black or African American	5
Hispanic or Latino	15
White	60
International Students	10
Other Races/Ethnicities	5

Concentrations Within Marketing

Marketing majors may want to concentrate their studies in one of these areas. The table shows all degrees awarded in this field awarded for all degree levels at University of Connecticut. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	108
Other Marketing	5

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CT, the home state for University of Connecticut.

Occupation	Jobs in CT	Average Salary in CT
Market Research Analysts and Marketing Specialists	7,410	$77,010
Sales Managers	6,850	$152,760
Marketing Managers	5,920	$154,810
Business Professors	990	$95,670
Survey Researchers	310	$51,740

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Daderot under License

More about our data sources and methodologies.

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