Marketing at University of Alabama at Birmingham

31% Racial-Ethnic Minorities* (Bachelor's)

If you plan to study marketing, take a look at what University of Alabama at Birmingham has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UAB is located in Birmingham, Alabama and approximately 22,563 students attend the school each year.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UAB Marketing Degrees Available

Bachelor’s Degree in Marketing

UAB Marketing Rankings

The marketing major at UAB is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Marketing Student Demographics at UAB

Take a look at the following statistics related to the make-up of the marketing majors at University of Alabama at Birmingham.

UAB Marketing Bachelor’s Program

55% Women

31% Racial-Ethnic Minorities*

For the most recent academic year available, 45% of marketing bachelor's degrees went to men and 55% went to women. The typical marketing bachelor's degree program is made up of only 42% men. So male students are more repesented at UAB since its program graduates 2% more men than average.

About 64% of those who receive a bachelor's degree in marketing at UAB are white. This is typical for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Alabama at Birmingham with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	4
Black or African American	21
Hispanic or Latino	2
White	63
International Students	5
Other Races/Ethnicities	3

Concentrations Within Marketing

The following marketing concentations are available at University of Alabama at Birmingham. The completion numbers here include all graduates who receive any type of degree in this field from University of Alabama at Birmingham. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Marketing/Marketing Management, General	99

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for University of Alabama at Birmingham.

Occupation	Jobs in AL	Average Salary in AL
Market Research Analysts and Marketing Specialists	3,780	$59,980
Sales Managers	2,390	$115,750
Business Professors	840	$98,110
Marketing Managers	770	$118,200
Advertising and Promotions Managers	50	$110,480

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

College Factual
National Center for Education Statistics
O*NET Online
Image Credit: By Lee Adlaf under License

More about our data sources and methodologies.

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